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Issue Date: September 2009, Posted On: 9/29/2009


The Warehouse Gym
Creating your dream on nuts and berries
By Zach Even-Esh

I have spoken with, consulted with and come across countless trainers who opened or aspire to open their own gyms or training studios and begin with the idea of getting a bank loan and/or investment partners. This is when I always wish they sought me out for coaching beforehand - these things are not necessary.

I never started with a loan or an investment partner. While many may have seen this as a roadblock, it was actually a blessing in disguise, as it forced me to be very creative with my training methods. Ironically, what I thought was me doing “poor man’s training” became quite popular around the world!

I began my training business with two critical rules that I learned when I first began training clients in my parents’ backyard:

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Topic: Equipment

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