by nature, are very independent. Typically, they come up with ideas, turn them
into concepts and then turn those concepts into money. In essence, they create business.
They are the lions of the business world, and while they lead, others follow.
nature, they like control and power. In measured doses, this is a very good
thing. In abundance, it can be very damaging.
takes a certain personality to be able to manage the risks that go along with
developing a business from a simple idea. At some point, entrepreneurs get
comfortable with the idea that they have to do everything themselves if they
want to survive. This may be a reality at some point, but it is a bad idea to
hold on to if you are hoping to really
thrive and prosper.
an earlier article, I wrote about the need to manage resources better and to
avoid becoming overly complicated in your business structure (read>>).
I related how getting too far from my core values had cost me financially and
had come close to killing my business. The message was that you should grow,
but do it slowly and not frivolously. In my case, I had gone from delegating to
In this article,
I want to communicate the fact that you absolutely do
need help to grow your business and I want to describe what
form that help should come in.
make things as simple as possible, take a look at what a personal training
business really does. It finds clients to train. It trains clients. It collects
money for training clients. Simple. There is nothing else. As you transition
from being a personal trainer to becoming a personal training business, you
will be faced with the need to find help at some point. I would suggest looking
at these three areas to figure out just where the help should come from.
suggestion would be to look first at finding another trainer who could handle
some of the clients that you currently work with or, more likely, new clients
that come your way. As you grow, your time working hands-on with clients should
be less and should eventually be transitioned to your new “apprentice.”
time that you formerly spent training clients could now be used to reach out to
new markets and to find more business for your apprentice and for yourself.
establishing yourself as the face of the organization, you could start doing
research to find a bookkeeper with experience in managing small businesses to
handle basic administrative duties.
the training demands on your business increase and you start to explore new
programs and services as well as complimentary profit centers, it would be time
to look for help in marketing your services, particularly if you lack the
skills needed for public speaking and presenting.
So to keep things exceedingly simple, get
help in these three areas and in this order:
- Find a trainer to mentor to become
- Hire someone to collect
money and balance books.
- Add a creative person to
your team to bring in new business to finance growth and expansion.
an entrepreneur, it might be difficult for you to give up any control in any of
these areas, but to grow and prosper, it is essential.
Ernie Schramayr is an
ACE-Certified Personal Trainer and the owner of All Canadian Fitness, a private
training studio in Hamilton, Ontario (www.allcanadianfitness.com).