Issue Date: April 2011 Web Features, Posted On: 4/6/2011
Training Wheels: Creating Forever Clients By Shelby Murphy
I spoke last month at the NSCA Personal Training Conference in Las Vegas to a great group of beginning and veteran trainers. The audience seemed to eat up many of the tactics I've used to build a business around a loyal clientele, so I thought I'd share some of the bullet points from the presentation with PFP readers as well.
Start every relationship with a giving hand. Use the Law of Reciprocity. When you give to someone freely and without expectation, they will almost always give back.
Create an experience. Training with you should be somewhat adventurous, but not intimidating. Every workout should be different, fun and slightly outside the box.
Remember, it's always, first and foremost, about the results. People need to know that you can deliver results if they follow what you say. And not following what you say shouldn't be an option.
Always have the "Puppy Dog Mentality" â€“ the minute your client walks through the door, they should feel like the most important person in the world (like you might wet on the floor because you're so excited to see them!)
Train in groups wherever possible. When client sees how committed others are to you, they will be too. Plus this helps them build loyalty and lasting relationships with other clients.
Value your long-termers. Reward them often. Give them exclusive access to you.
Pay attention to the environment. Is it a pleasant place to work out? Is it clean? Too hot? Too cold? Is the music choice appropriate? Too loud or too soft?
Change things up. If someone has been with you for three years, you should not be the same person, or doing the same workouts, that you were when they started.
Always be a professional. You are not a workout buddy. You're not even really a trainer. You should be a fitness professional. A coach. Someone who can elicit the best out of anyone.
Ask questions. That shows you care and want to get to know them. But most of all, remember what they've told you.
Let them talk. Share bits of your life so they feel like they know you, but let them do most of the talking. Also, be aware if they don't want to chit-chat. Don't fill the air with unnecessary noise, but don't let it be uncomfortably silent either.
Be the one person in their life who believes in them, who also has a vested interest in their success, who is their unwavering cheerleader.
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Saturday, November 02, 2013 3:14:05 AM by Anonymous
Joe - If only the redistricting of the entire country were one of the alternatives offered by one of the parties. Perhaps the Your Party is proposing such a fundamental reform...but it is always a gesture party rather than a pragmatic force.All the plans offered by the various parties are fiddles, the most ingenious being the LDP's workaround proposal to cut the 5 worst offending districts, reducing the total number of districts to 295. The result of ping the five smallest districts is a fall in the level of disparity between Chiba District #4, the most populous district (incidentally, the one represented by the PM) and the least populous district to 1.78, well within the Supreme Court's mandate maximum of 1.99.As for other parties, they offer ideas such as a revival of the middle-sized, multi-candidate districts the system the LDP turned its back upon in order to kill the Socialists and establish a center-right/center-left two party system not that the LDP has ever figured out which one of the two parties it wants to be.The DPJ as a party has a vested interested in a mass redistricting, as it would multiply the number of urban and suburban districts where the tradional DPJ message of fiscal austerity and elimination of subsidies plays well with the electorate. However, since many of the Ozawa children hail from what were LDP stronghold rural districts, what is good for the DPJ as a party is disastrous Ozawa's acolytes.A huge mess, as you can see.
Saturday, November 23, 2013 9:22:06 AM by Anonymous