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Issue Date: February 2012 Web Features, Posted On: 1/16/2013


Becoming the Corporate Fitness Leader in Your Community
By Greg Justice
The time for on-site corporate fitness is now! In this article I'm going to share with you some of the key information that defines the critical differentiation you must have to set you apart from other trainers and take your fitness business to a whole new level.

BUSINESS LEADERS TALK TO EACH OTHER

Business leaders don't just fall from the sky and they aren't born that way. They have put in the time and money, the blood, sweat and tears to get where they are today. They have succeeded massively and failed miserably. They have paid a price for their efforts that most people in the world prefer not to pay.

They are not content to sit on their laurels of past successes. They always have another project, another goal, another vision, another purpose, another thought and another opportunity. "Big" and "Next" are a way of life for most business leaders. It's part of who they are and how they got to where they are. Most people in the world don't comprehend "Big" and "Next" anywhere near the capacity of a business leader.

It's easy to identify business leaders in a community. They are the ones with the busiest schedules who seem to always have a few minutes to share with others who think alike, or not, and want to run something by them. They are the ones active behind all the scenes and in front of only a few. They are the ones who give their word and keep it, even if only through delegation.

They live and die by long-term planning and split-second decisions, sometimes simultaneously. They know where they are going, even in the dark.

Business leaders move in the same circles within their communities locally and their industries globally. Their lives become intertwined in many areas such as philanthropy, public relations, joint ventures, events and fundraisers, even in politics, church and school. They meet each other at these events and share their thoughts, get feedback and recommendations. They talk to each other about things that worked and haven't worked for them.

Business leaders are first and foremost human beings with bodies that need regular exercise, stress reduction and proper nutrition the same as the rest of us. The one really big difference is that they are in a position to provide this service to a large group of people. When they provide this service to their employees, they also help their business grow.

They know "wellness" is a hot topic, a necessary business expense and can help them save money and make more profits. Most of them really aren't sure how, and many don't make the time for wellness in their own lives. When you show them how and help them succeed, they will recommend you.

BUSINESS LEADERS UNDERSTAND AND RESPECT LEADERSHIP

Business leaders are also surrounded by flesh-eating, fire-breathing competition, many of whom know and respect each other, even if at a distance! They watch and see what works, what doesn't, what helps, what doesn't. They are always learning and growing.

The process of leadership is not an easy task for some and it comes very naturally to others. By definition, leadership is the process by which a person influences, guides or directs others to accomplish an objective or a common goal.

If you are a leader in your chosen field and you lead well, you will automatically have a certain level of respect from others who are leaders in their chosen fields and lead well. They understand what it takes to attain and stay at that level of leadership. They respect that drive, perseverance and the moxie it takes. They know that they know what they know and most of them know that they don't know what you know.

What they want to know is how 'what you know' can benefit them and their business. They want to know that you can do what you say you can do. They want to believe in you. If you deliver the goods, you win their respect.

To become a Corporate Wellness/Fitness Leader you need education, practical experience and the tools necessary to add to your already vast repertoire of Personal Training skills. Then you must build your business, increase your following and develop your niche to its maximum.

BUSINESS LEADERS BELONG TO GROUPS THAT SUPPORT AND INCREASE THEIR BUSINESS

From the Chamber of Commerce to Industry Trade Associations, to fraternities and clubs, committees and board of directors, business leaders are involved and sought out at every turn. When you become a part of key groups in your community you increase your business and personal exposure and multiply the opportunities available to you.

If you want honey, go where the bees are ... or to a place that got the honey where the bees are.

Success is contagious -- you've got to be around people who have it to get it. Go where they go and do what they do.

WHY THE TIME FOR ON-SITE WORKPLACE FITNESS IS NOW

On-site workplace fitness programs remove all barriers to exercise and generate motivation and participation by working people who would otherwise not meet their body's daily exercise requirements.

Regular exercise is one of the body's most primary needs, the lack of which contributes to 70% of the deaths each day in America. It is one of the most misunderstood and taken-for-granted activities in the world.

As on-site fitness becomes more common in the workplace, a definite shift in preventable deaths will be noticeable in all data, across all categories. With headlines screaming daily about the sorry state of health in America, the move away from managed care of preventable chronic illness to proactive prevention will include on-site workplace fitness programs for these simple reasons:

On-Site Workplace Fitness...

overcomes the three most common barriers to exercise -- Time, money and location

is timely -- No time taken from work, family, or social life, removing the number one barrier and excuse for exercise.

is convenient -- 30-minute full body workout sessions fit into everybody's schedule, during the work day, no travel required, no workplace interruption.

helps motivate -- Peer support, group enthusiasm, energizing the employee to participate consistently and finish strong every day.

is effective at every fitness level -- From de-conditioned novice to fit athlete, onsite corporate fitness programming moves the corporate wellness program into overdrive with participation and results.

Workplace Wellness Involvement -- Providing the opportunity for involvement along with education and information increases the likelihood of participation, this, in turn increases healthy results for both employees and businesses.

When combined with proper nutrition, the on-site workplace exercise program completes the two key elements to a successful rate of return on investment, which every business that implements a wellness program is seeking.

Topic: Career Builder Web Column

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