Dec. 5 2022
The first thing we need to establish concerning package/session pricing in the personal training industry is that this is more of an art than a science. Often, I find new fitness professionals will ba
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Nov. 16 2022
Every business has some type of Financial Technology (“FinTech”) integrated into its systems. It can be as simple as online banking, or as sophisticated as online order taking and fulfillment,... View More
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Nov. 11 2022
There are solid ways to grow your business without spending so much of your time and money. Have you considered that your clients and your time could be your best marketing assets?... View More
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Nov. 3 2022
When it comes to online marketing, most fitness business owners are pretty limited in what they choose to do... View More
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Sept. 8 2022
When two (or occasionally more) brands put their heads together and work on a project, something beautiful can happen. Strategic marketing and product partnerships is about two businesses combining sk
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Sept. 1 2022
We are inundated with ways to communicate with one another these days... View More
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Aug. 30 2022
You set up your Instagram account, you tested a few Facebook ads and perhaps you even registered your studio on Google My Business hoping to get a few more clicks; however, the leads... View More
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July 18 2022
“I ran 30 kilometers [18.6 miles] this morning,” Emmanuel Kipruto said in his Kenyan accent, as we sat down for some Kenyan chai tea at 10am at Iten Club, a quaint café and restaurant... View More
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June 2 2021
The fitness industry has been rapidly evolving in the past 15 months, and... View More
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June 2 2021
With vaccine rollouts, people everywhere are excited to finally “get back to normal.” But there isn’t really going to be a return to the way things used to be — and that’s... View More
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May 27 2021
What business skills will you need to learn to grow your income this year?If you’re like most, your answer will be something like “master marketing.”... View More
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March 1 2021
Here are 3 trendlines we’re seeing for 2021 and the business opportunities that come with them... View More
Fit Money Mindset
Jan. 28 2021
Learning from the past (and present) will help us be better prepared for the future... View More
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Jan. 22 2021
You can’t control the circumstances, but you can still be prepared... View More
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Dec. 15 2020
No matter what any expert in any industry tells you, they do not truly know what is going to happen over the next six months. Will things continue to move back to a new normal? Will our jobs resume as
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Nov. 6 2020
If there is anything the pandemic has made clear to us, it’s the importance of having our financial house in order... View More
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Sept. 29 2020
Many fitness professionals and business owners are attempting online training. Some are succeeding, but many are struggling... View More
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Aug. 12 2020
Let’s start with a little-known sales secret: all value is perceived value. While one prospective client may value a complimentary session, another may prefer to purchase your paid trial that includ
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June 19 2020
Throughout the past few weeks, we’ve all been immersed in navigating the pandemic, both personally and professionally. During this time, it's become pretty apparent to me that business owners are... View More
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Feb. 25 2020
It takes more than passion for fitness to be successful. It takes an understanding of operating a business... View More

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