A great tool like the SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis can shift the narrative for you and your company... View More

Does the idea of integrating your passion for fitness into the medical model excite you?... View More

In 21 years, I’ve managed to create three things that went viral online. That is one viral piece of content every 7 years. Truthfully, that is a far better average than most who may never create... View More

Personal trainers often start their careers as employees at a commercial facility... View More

I am a success junkie. I love making vision boards, setting goals, hitting achievements, earning income and growing as a leader... View More

Personal trainers learn about helping clients and exercise selection in their certifications and education, but one area that is typically overlooked by many new trainers is building a business and a... View More

A long-term career in fitness is a calling. Successful trainers are not born; they are forged from hard work, grit and determination... View More

I invested in a life-changing seminar on money more than a decade ago. As a newer business owner, it shattered my limiting beliefs... View More

Do you know the best investment you can make? It’s an investment in yourself... View More

What business skills will you need to learn to grow your income this year?If you’re like most, your answer will be something like “master marketing.”... View More

Sometimes it is hard to see the good in what is considered bad. While in the midst of the Covid-19 pandemic, gyms, studios and training centers suffered. According to IHRSA, 47% of jobs in the fitness

There are solid ways to grow your business without spending so much of your time and money. Have you considered that your clients and your time could be your best marketing assets?... View More

When it comes to online marketing, most fitness business owners are pretty limited in what they choose to do... View More

This past year has been a wild one, to say the least. No one could have predicted it was coming, and when it did no one knew how to handle it.It’s important to acknowledge that this past year has... View More

5 outside-of-the-box fitness options to consider... View More

With vaccine rollouts, people everywhere are excited to finally “get back to normal.” But there isn’t really going to be a return to the way things used to be — and that’s... View More

By saying no to opportunities that do not serve personal and business goals, it creates time to pursue ones that do... View More

Now that everybody recognizes the future of business is virtual (shoutout: coronavirus), the competition is ferocious. If you can’t attract an audience, you can’t earn a dime online... View More

It can certainly be overwhelming and make even seasoned fitness professionals feel pressured to jump on the virtual bandwagon... View More

Explore these non-traditional avenues to earn income and make an impact... View More