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Sept. 14 2022
Strength imbalances and poor scapular stability can negatively impact shoulder health and performance... View More
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Sept. 8 2022
When two (or occasionally more) brands put their heads together and work on a project, something beautiful can happen. Strategic marketing and product partnerships is about two businesses combining sk
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Sept. 1 2022
We are inundated with ways to communicate with one another these days... View More
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Aug. 30 2022
You set up your Instagram account, you tested a few Facebook ads and perhaps you even registered your studio on Google My Business hoping to get a few more clicks; however, the leads... View More
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Aug. 22 2022
Let’s start with a little-known sales secret: all value is perceived value. While one prospective client may value a complimentary session, another may prefer to purchase your paid trial that includ
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Aug. 17 2022
One of the greatest challenges we face as fitness professionals is motivation; not our personal motivation, but client motivation... View More
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Aug. 17 2022
The BOSU® NexGen Pro Balance Trainer is the ideal training tool to introduce an unstable environment for the lead leg in this exercise... View More
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Aug. 2 2022
To improve pillar strength and stability, I prefer utilizing integrated exercises that target the shoulders, torso and hips... View More
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July 22 2022
When I think about Diversity, Equity, and Inclusion in the fitness profession, the first thing that must be considered are the facts... View More
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July 18 2022
“I ran 30 kilometers [18.6 miles] this morning,” Emmanuel Kipruto said in his Kenyan accent, as we sat down for some Kenyan chai tea at 10am at Iten Club, a quaint café and restaurant... View More
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July 12 2022
This past year has been a wild one, to say the least. No one could have predicted it was coming, and when it did no one knew how to handle it.It’s important to acknowledge that this past year has... View More
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July 8 2022
As fitness professionals, we are taught that corrective exercise improves movement safety leading to fewer client injuries. Have you ever stopped to ask yourself if this represents the whole truth?... View More
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July 5 2022
Upper trap dominance and poor scapular stabilization is a common issue with clients performing repetitive overhead activities (throwing, swimming, tennis, lifting, etc). Faulty mechanics may lead to... View More
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July 4 2022
The hidden costs to building custom software... View More
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June 27 2022
How much better would your business be right now if you only lost half of the clients you lost over the past year? If you are like most, I’m sure you are thinking to yourself, “Damn, that would... View More
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June 15 2022
Hinges and step-ups are progressive movements that, with the health client, would lead to performing split squats or lunges... View More
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June 14 2022
Overhead athletes of all ages and abilities struggle with postural stability and kinetic chain weakness. Unfortunately, asymmetrical loading often creates unavoidable imbalances and movement compensat
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May 19 2022
5 outside-of-the-box fitness options to consider... View More
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May 18 2022
When it comes to marketing your business, it is highly tempting to promote yourself in every possible way: Instagram, Facebook, YouTube, podcasts, search engines, blogs, you name it. After all, the mo
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May 17 2022
Better management of your day begins with the 4 Disciplines of Execution... View More