We are on the brink of an exciting BOOM! If you have not seen it yet, I am sure you will. As people are losing their insurance and purchasing insurance outside of work is becoming so expensive that it is almost not even a consideration, preventative measures are now becoming necessity.

People are beginning to realize it may be cheaper and, obviously, healthier to bypass the physician by simply getting into shape and having a healthier lifestyle.

This is your time as a career trainer to capitalize on what will be a wonderful source of revenue, an opportunity to help others and grow your knowledge as a personal trainer. For you to capitalize on this up-and-coming opportunity, I offer three things you can do to prepare you for what lies ahead:
  1. Trainers need to brush up on their knowledge of nutrition. I see so many trainers, new and career-oriented, that only understand the basics of proper eating and healthy food choices. While prescribing a specific meal plan or diet is not allowed unless you are a licensed nutritionist, understanding and having the ability to explain this information to a client will prove to have value. This may also be a good time to consider looking at expanding your horizons and adding nutrition to your arsenal.
  2. Either learn or go back over your special populations information. As health care changes and more clients come our way, it will not always be the client who simply wants to lose weight and/or add muscle. You will begin to see more clients with special needs, from common things like diabetes and high blood pressure to things you may not have seen as of yet. The more you know about special needs, the more versatile you are to help clients and build your credibility.
  3. Advertise yourself as the “Insurance Stimulus Package” or whatever you want to call it. The idea is to let people know that not only are you cheaper than paying insurance, but you are there to help prevent them getting sick, whereas insurance only helps them once they are sick!
This is an ever-changing industry. As science progresses, we learn more. Look at the equipment in your club now, and consider the equipment seen in clubs 20 years ago. Everything changes with time and knowledge; we are no different. As trainers, we should take advantage of what we know in a world that can use us now more than ever. This is what sustains us to do what we love to do and will help insure a continuous career in the training industry!

Mike McDaniel is an authority of leadership, goal-setting disciplines, sales strategies and corporate physical fitness. He can be booked for speaking engagements, sales training or consultant at www.askthewhyguy.com.