Star Trac has announced an alliance with Hansen Beverage Company, the operating subsidiary of Hansen Natural Corporation, a leading marketer of all natural alternative and functional beverages. The two companies plan to work together to find new avenues to motivate and help people achieve a healthier, more active lifestyle.

There is a worldwide health and fitness crisis, said Keith White, director of global branding for Star Trac. We created an initiative called Expect Different to reverse the crisis. As a company, Star Trac is devoting to creating a change and looking for other brands such as Hansens who will do the same.

Hansens products reflect our commitment to providing people with healthier choices, such as our all natural and sugar free sodas, we know we can do even more, said Gregg Arends, a vice president of marketing for Hansens When Star Trac came to us to talk about Expect Different, we said, Count us in.

The statistics are staggering. According to the World Health Organization (WHO), between 1980 and 2000 obesity rates doubled among adults. Globally, there are currently more than 1.6 billion overweight adults, at least 400 million of them obese, and the numbers are rising. WHO estimates that more than 180 million people worldwide have diabetes. This number is likely to more than double by 2030. In 2005, an estimated 1.1 million people died from diabetes, and it is projected that diabetes deaths will increase by more than 50% in the next 10 years without urgent action.

Expect Different is not a marketing tagline, its a way of doing business and a call to action, explained White. We expect more companies to join the cause were stronger in numbers. The more people we get involved, the more of an impact we can have.

Based in Corona, California, Hansen Beverage Company markets and distributes Hansens natural Sodas and Sparkling beverages, fruit juice Smoothies, Energy drinks, multi-vitamin juice drinks in aseptic packaging, Junior Juice juice, iced teas, apple juice and juice blends, Blue Sky brand beverages, Monster energy brand energy drinks, Java Monster line of non-carbonated dairy-based coffee drinks, Lost Energy and other brand energy drinks, Rumba brand energy juice and Fizzit brand powered drink mixes. For more information, visit and

Star Tracs complete line of cardiovascular and strength equipment includes Impact Strength, the Instinct Circuit Program, the E Series and the HumanSport line. The company is also partnered with Mad Dogg Athletics as the manufacturer for Spinner bikes, including the Spinner NXT. Its time to Expect Different ( For more information about Star Trac, call 800.228.6635 or visit