Dean Carlson

Dean Carlson is a certified Profit First Professional and founder of Fit For Profit (2016), providing fitness business owners with the coaching and tools they need to manage their cash easily and keep more of their hard-earned money. His experience as a gym owner came full circle in 2018 when he sold his award-winning gym Get Fit NH for seven-figures. He is passionate about helping fitness entrepreneurs to stop worrying about finances and start building the business of their dreams.

Strategy of Stewardship
BY Dean Carlson
July 18 2024
Have you drawn a line in the sand when it comes to how you are going to approach managing your money? Are there certain principles you adhere to personally and professionally as to how and where you a
3 Skills for a More Profitable Business
BY Dean Carlson
May 8 2024
Technology can help. It provides the data we need to make the good decisions that help us build what we all want — more profitable businesses... View More
The 3 “C”s of Professional Development
BY Dean Carlson
Jan. 19 2023
A long-term career in fitness is a calling. Successful trainers are not born; they are forged from hard work, grit and determination... View More
Is Your FinTech Working For You?
BY Dean Carlson
Nov. 16 2022
Every business has some type of Financial Technology (“FinTech”) integrated into its systems. It can be as simple as online banking, or as sophisticated as online order taking and fulfillment,... View More
What Did We Learn From 2020?
BY Dean Carlson
Jan. 28 2021
Learning from the past (and present) will help us be better prepared for the future... View More
Assess for Success
BY Dean Carlson
April 3 2019
Assessment, analysis and action plan all contribute to developing a healthy fitness business... View More
Change Your Mind About Money
BY Dean Carlson
Jan. 3 2019
Changing your “money mindset” can help increase revenue for your fitness business... View More