generic-laptop
June 10 2020
The future of fitness is trending toward an online presence... View More
generic-tech heart rate monitor
Feb. 25 2020
An average client sees a fitness professional three times a week; that’s a total of about three hours. Three hours out of 168 hours in a week; 12 hours out of 672 in a four-week span. One of the... View More
heart-rate-monitoring-device-1903997_1280
Feb. 25 2020
Technology has taken over fitness. Everywhere you look, your potential clients are tracking their workouts and nutrition on their watches and phones, downloading how-to videos from the internet, and j
Screen Shot 2020-02-19 at 11.51.01 AM
Feb. 19 2020
Seven in ten business leaders today are worried about their ability to adopt new technologies, according to the 2018 Insight Intelligent Technology Index... View More
Social
June 1 2019
Social media can be your ticket to free advertising if you know how to use it. But you’ve got to stand out to get noticed... View More
FIBO-EMS_miha-bodytec
Nov. 7 2018
With FDA approval expected, makers of acclaimed European fitness technology, whole body Electro Muscle Stimulation (EMS), plan to launch a widespread U.S. rollout beginning with an immersive showcase... View More
GettyImages-847576432
June 10 2018
The old-school days of spending big money running Facebook Ads to cold audiences are over... View More
Facebook_Live_Solutions
Oct. 15 2017
Facebook Live gets better reach and engagement than anything. But going live can be scary for some fitness professionals... View More
Increase_Business_Video
Sept. 19 2017
The demand for video content allows the opportunity to work with businesses to create captivating and unique marketing material... View More
Maximize_Social_Media_Posts
Sept. 15 2017
If your fitness content doesn’t Educate, Inspire or Entertain (EIE) your Facebook fans, then it’s probably not worth posting... View More
Instagram_Tips
Aug. 15 2017
Take action to start leveraging Instagram for your business... View More
Social_Media_Likes
July 15 2017
To get the most bang for your buck on social media, create fitness content that can be repurposed... View More
VideoDemand
Nov. 1 2016
You don’t have to be in the film industry to see that Video On Demand is all the rage... View More
Facebook_posts
Aug. 1 2016
Look to some of the most visible fitness professionals in our industry for help with effective social media messaging... View More
SocialMediaHelp
June 1 2016
Without an effective online marketing strategy, you will be working out alone... View More
blog.3238.0
Dec. 15 2015
Potential clients love to see what trainers have to say and to see if their content aligns with their beliefs. Now is a perfect time to start spreading your message via a blog... View More
fitness-app-tech
April 10 2015
Regardless of the technology being developed, clients are still human beings... View More
Technology
June 1 2013
You are a fitness entrepreneur. Maybe you have been running your own company for a few years now. It has been filled with lucrative periods, as well as fiscally deficient ones. You understand the current... View More
software
Aug. 24 2012
Why did you start your fitness business? I'm guessing it was because you love being fit and love the way it makes you feel -- so why not share that feeling with others, right? It probably was not because... View More
July 1 2012
It seems to be a common sight these days -- a person has a phone in hand, an iPad and computer nearby... multitasking to the nth degree. To say society is fast-paced is an understatement. We are "plugged... View More

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