Considering that Facebook’s organic reach for posts is extremely low for most businesses, that doesn’t mean that you should abandon Facebook altogether, they each have their own strategy and way to approach them. It just means that now is a great time to start putting some attention towards Instagram if you’ll find your demographic there. With over 400 million Instagram Stories being watched daily on Instagram, more and more brands are starting to use stories, so now is the time to start if you haven’t already.
To help you identify if your potential clients are on Instagram, here are some quick stats on the percentage of users in the different age groups:
- 18-24: 71%
- 25-29: 54%
- 30-49: 40%
- 50-64: 21%
- 65+: 10%
Briefly, Instagram Stories are either image posts or videos that are 15 seconds or shorter. The simplest way to start using Stories is to have a theme for each day. This way you can stay consistent and not have to think about what to post each day. This is just an example to get you started, but feel free to create your own topics.
Sample daily Instagram Story schedule
Monday - Motivational quotes and videos
Tuesday - Teaching videos
Wednesday - Testimonials/results (either screenshots or videos)
Thursday - Common mistakes or myths about fitness
Friday - Before & after; share videos or screenshots of your clients’ transformations. They can even just be videos of you speaking about clients, it doesn’t have to be them.
You could do stories on the weekends too, but to get some momentum start with weekdays so it doesn’t feel overwhelming.
It’s also a great idea to add a few “call to actions” in your stories, especially on days where you’re sharing client results, testimonials or before and after images or videos. For example, you can direct them to your website or landing page or prompt them to send you a direct message (DM). If you have more than 10,000 followers, you’ll have access to using the “swipe-up” tool to get more information on your programs.
If you want to start getting more eyeballs on you and your business, Instagram Stories is a platform that is increasingly popular. Start with the plan above, get comfortable using Stories and then find your own strategy that works for your brand.