July 1 2012
Wendy Ida's newest book -- Take Back your Life, My No Nonsense Approach to Healthy, Fitness and Looking Good Naked -- is the perfect combination of effective workout program, nutrition guide and unparalleled... View More
June 2 2012
Monique Ryan, an internationally recognized sports nutritionist for over 30 years, has recently released her 3rd edition of Sports Nutrition for Endurance Athletes. Her book -- over 400 pages -- is... View More
May 4 2012
Greg Justice, MA, released his newest book, Treadside Manner: Confessions of a Serial Personal Trainer. Justice shares his honest stories and experiences of over 46,000 hours of training while reminding... View More
April 1 2012
Matt Fitzgerald, renowned sports journalist, recounts the 1989 Ironman World Championship race, known as the "Iron War" between two of the world's most dominant athletes, Dave Scott and Mark Allen. Fitzgerald... View More
March 4 2012
A fantastic reference book for any fitness professional's library, Irene Lewis-McCormick's new book A Woman's Guide to Muscle and Strength, offers a user-friendly guide focused on dispelling myths and... View More
Jan. 3 2012
A fitness professional can never have too many books and resources on human anatomy and kinetics. Frederic Delavier's Core Training Anatomy is a perfect addition to any fitness professional's library;... View More
Dec. 2 2011
In Smart Marathon Training, Jeff Horowitz offers one of the most comprehensive perspectives on training smarter, not harder, for marathons and half-marathons. Most importantly, he demonstrates the effectiveness... View More
Oct. 25 2011
From preface-to-conclusion, Jonathan Bailor cleverly articulates the misinformation that has inundated Americans' views on fat loss for the last 30 years. His book is not just an enjoyable read, but his... View More
Sept. 30 2011
As fitness professionals, we are just as much in the mindset and motivation industry as we are in the fitness industry. Ed Tseng's book, "Game. Set. Life." is a quintessential read, not only for personal... View More
BY Tammy Polenz
Sept. 4 2011
In the spirit of PFP's Mind and Body theme for September and October, Think Fit 2 Be Fit, is a perfect book that embraces the connection of the mind-body connection for ultimate health and wellness. Tammy... View More
March 1 2013
One of the pitfalls I see with many clients when starting a new program, whether it's a boot camp or personal training program, is that what should be the catalyst of motivation ultimately ends up as the... View More
Nov. 15 2014
One of the most effective and low-cost marketing methods for fitness professionals is through email marketing. If you're just starting your fitness business, email marketing is the first place you should... View More
Nov. 1 2015
The word 'non-negotiable' insinuates exactly that: it's non-negotiable. I've found that integrating a few non-negotiables in both my personal life as well as in the professional realm for my business keep... View More
Oct. 15 2015
Before determining how to most effectively communicate with your clients, you first must understand your client on a level they may not even know... View More
Oct. 1 2015
It may be a cliche; but words mean things. Effective communication, and even deeper, our choice of words, is integral to performing our job function not only for safety and to elicit desired results, but... View More
Sept. 15 2015
Particularly if you are focused both on working on your business as well as training in your business, burnout at some point is practically inevitable. By nature of what we do as fitness... View More
Sept. 1 2015
We preach it consistently to our clients: "Results happen during recovery." We know overtraining leads to mental and physical fatigue, metabolic breakdown, increases risk of injury and can deter, and even... View More
Aug. 15 2015
There is no more effective modality for increasing your visibility and credibility with clients and potential clients than email marketing. If you aren't taking advantage of email marketing, get started!... View More
Aug. 1 2015
Since starting my business almost ten years ago, I've spent a good deal of time and money on business networking. Breakfasts, luncheons, cocktail events; I've done them all. A frequent hot topic of conversation... View More
July 15 2015
When I started my business as an at-home personal trainer, before I pulled the trigger on spending any money on any advertising, I began participating in local networking events. I had a few objectives.... View More
