Oneof the great things about the personal training industry is that it is a young,vibrant business that is growing and evolving every day. To some degree, we arepioneers or trailblazers moving into uncharted... View More
Editor's Note: "The Boomers" is a six-part series on how you can make the baby boomer market successful within your fitness business. Part one, "Your Bread and Butter?" takes a data-supported look at the... View More
The neat thing about personal training is that it is just that: personal. It is different for everyone. Getting in shape means something unique to each person that you ask. It might mean losing weight.... View More
I’ve never met a trainer who didn’t profess to love his/her job. However, I’ve seen many trainers drag themselves through the gym door just in time to make the session and offer up a... View More
A Q&A with four franchise creators on where the boot camp trend is heading Back in 1998, I wrote an article for a local magazine about some military-style fitness boot camps that were popping up across... View More
From talking to hundreds of people in this industry, we all have a different story about how we got started in it. That's because personal training today doesn't have the same set career path as most other... View More
If you’re like me, you’ve got many clients who have been training with you for a long time. Most of them look great, are incredibly healthy and certainly don’t have much more body fat... View More
People who weigh and measure food, purchase organic produce and avoid food additives are now going to “wellness spas” and injecting hCG, botox and Lipostabil so they can look better. Are you... View More
World Instructor Training Schools (W.I.T.S.) was invited to testify before the Health and Government Occupations Committee of the Maryland General Assembly on February 24, 2010 in support of the Personal... View More
Personal trainers, by nature, care about helping others. We work hard to help our clients get healthier, fitter and leaner. When they need a push, we push! When they need someone to lean on, we provide... View More
Given the tremendous increase in the popularity of kettlebell training over the past few years, you may already be aware of the need to incorporate it into your programming. But what if you aren't sure... View More
We've all had whiny clients. You know, the ones who always tell you thatthis hurts or that it's uncomfortable, or that there is some reason they whyit's tougher on them than it is on anyone else. Because... View More
Creatingan inviting environment is critical to any thriving fitness studio. Yourclientsaren't just paying for the workout, they're also paying for the experience.Andif the experience comes with dust and... View More
Ilearned early on that we are motivated by moving away from painandtowardspleasure. I got into the fitness industry to move away from afamilyhistory of obesity, heart disease, alcoholism, smoking and cancer.Ialso... View More
450personal trainers were asked what their primary challengeisin building a lucrative and secure fitness future,and374 of them agreed that the greatest challenge is theacquisitionof new clients.Thatsimple... View More
Haveyou ever marveled at the course your life or your business takesyou?When you look back, can you see those defining momentswhenyou made a decision one way or the other, when you stoodyourground, when... View More
Entrepreneurs,by nature, are very independent. Typically, they come up with ideas, turn theminto concepts and then turn those concepts into money. In essence, they create business.They are the lions of... View More
…that I listen to.” I remember the day a client told me this. I had just ordered up another round of grueling upper-body exercises. He uttered these words through teeth clenched with determination... View More
No one plans to have an accident. There are circumstances where you truly are in the wrong place at the wrong time, such as the middle of an intersection when a drunk driver falls asleep behind the wheel,... View More
Weall love this time of the year. The holidays are coming, and New Year'sisright around the corner. Clients will be making their resolutions and justflockingto us, right? Wrong! People are not flocking... View More
