By Topic: Client Relations

As fitness professionals, more often than not, we understand that many of our clients' issues with losing weight and reaching goals are beyond lack of exercise and poor eating habits. There often is a... View More

After more than 20 years in fitness, I've noticed the term "coach" has become an industry buzz word. I know many fitness professionals who have simply added the word "coach" to their title to keep in-line... View More

The American College of Sports Medicine (ACSM) has recently released the fourth edition of their Health/Fitness Facility Standards and Guidelines. The guide includes updated standards, state-specific requirements... View More

"Efforts and courage are not enough without purpose and direction." -- John F. Kennedy I did an article a few years ago titled "The Four Ps that Make a Great Personal Trainer." They included Passion,... View More

If you're looking for a new read with the perfect combination of motivation and entertainment, add Take a Shot! to your must read list. Jake Steinfeld, founder of the Body by Jake global brand and his... View More

Wendy Ida's newest book -- Take Back your Life, My No Nonsense Approach to Healthy, Fitness and Looking Good Naked -- is the perfect combination of effective workout program, nutrition guide and unparalleled... View More

Monique Ryan, an internationally recognized sports nutritionist for over 30 years, has recently released her 3rd edition of Sports Nutrition for Endurance Athletes. Her book -- over 400 pages -- is... View More

Too many businesses overpromise and underdeliver, but to me, overdelivering is "business as usual." When I take on a client, I tell them what to expect -- we determine their goals and agree on a plan.... View More

Greg Justice, MA, released his newest book, Treadside Manner: Confessions of a Serial Personal Trainer. Justice shares his honest stories and experiences of over 46,000 hours of training while reminding... View More

Business has evolved over the years due to technological advances like the internet, which has increased the mobility of our business life. Most companies are unable to survive without this flexibility.... View More

Perception is Reality. What is your clients' perception of your business? Whether you're running an outdoor boot camp or have an indoor facility, it's important to run your business in a professional manner.... View More

What is the single most important thing that makes members happy? Consistency! Consistent products and services are the most important element of running any business. You yourself live by this rule. You... View More

Building strong, lasting professional relationships during your career is something that you should research, begin immediately and continue throughout your career. A reputation for professionalism, honesty... View More

Gainingmomentum in the fitness industry when you are just diving in can be a challenge,especially if you're trying to build your first client base. Whether you'relooking for more clients in your gym or... View More

Whether our client is a novice exerciser or Ironman athlete, as fitness professionals, it is our obligation to educate our clients about the critical importance of rest and recovery for optimal performance.... View More

DO you remember the very first product you everofferedto your prospects and clients? Think backlong, long ago when you were first starting out...Your first product was time with you, the trainerwho would... View More

Lynn did three workouts with me and then she whined and complained and told me the sky was falling. I went to her house, dragged her by her collar, put a medicine ball in her hand and forced her to do... View More

If you'renew to the fitness profession or a veteran seeking to reinvigorate your fitnessbusiness, there is one piece of advice to take seriously: find your niche.Many fitnessprofessionals become misdirected... View More

In the beginning of my training career, I would do everything I could just to keep a steady income. My schedule was dictated by the demand of my clients and with that came the dreaded split shift. I would... View More

Many fitnessprofessionals are often daunted and overwhelmed by the concept of"marketing." It is often thought of as synonymous with"hard-selling," making quick, pressured sales or simply having agreat... View More