Whether our client is a novice exerciser or Ironman athlete, as fitness professionals, it is our obligation to educate our clients about the critical importance of rest and recovery for optimal performance.... View More
DO you remember the very first product you everofferedto your prospects and clients? Think backlong, long ago when you were first starting out...Your first product was time with you, the trainerwho would... View More
Lynn did three workouts with me and then she whined and complained and told me the sky was falling. I went to her house, dragged her by her collar, put a medicine ball in her hand and forced her to do... View More
If you'renew to the fitness profession or a veteran seeking to reinvigorate your fitnessbusiness, there is one piece of advice to take seriously: find your niche.Many fitnessprofessionals become misdirected... View More
In the beginning of my training career, I would do everything I could just to keep a steady income. My schedule was dictated by the demand of my clients and with that came the dreaded split shift. I would... View More
Many fitnessprofessionals are often daunted and overwhelmed by the concept of"marketing." It is often thought of as synonymous with"hard-selling," making quick, pressured sales or simply having agreat... View More
One of my longtime clients recently said, "You make it personal while always keeping it professional." She said that upon completing her 3,168th personal training session with me. She's one of 20... View More
We often get so caught up in generating new business that we neglect the relationships we have with our current clients. Whether you hold a book of clients in a gym or are an independent fitness professional... View More
I've been battling an out-of-alignment hip, which made itself known through shooting knee pain late in a 14-mile run. This injury, where my right hip was higher than my left, has plagued me for more than... View More
As a certified personal trainer, a good first impression isvital to the success of our business. Our first impression comes in the form ofa personal assessment and provides an opportunity to establish... View More
I was reminded today of an importantcoaching concept that is so relevant to trainers but often overlooked -- theart of getting compliance. One of my clients struggles to lose weight becausethree or four... View More
I spoke last month at the NSCA Personal Training Conference in Las Vegas to a great group of beginning and veteran trainers. The audience seemed to eat up many of the tactics I've used to build a business... View More
Fitness boot camps continue to be one of the fastest growing fitness trends... and they are likely here to stick around. Here's our reality as boot camp owners: we are probably no longer the only gig in... View More
In my last column, I gave you the blueprint for getting boatloads of clients into your fitness business by getting lead boxes into local businesses (plus, it's also an awesome way to grow your email list... View More
The client who shows up religiously for their exercise program, brings in their completed meal/water/exercise logs, asks questions and tracks their progress in relation to the goals they worked out with... View More
"Faster!!!" he commanded. "I can't..." she said. "YOU CAN! Faster!" he bellowed. She breathed heavily as every muscle in her body seemed to clench and quiver, obeying his commands, and the strange mix... View More
You may have noticed already. In case you haven't... I'm here to tell you that January is over! We are now in the second month of the year. New Year's Eve was FIVE weeks ago. If you haven't started to... View More
It's the most dangerous idea a newclient can have, but it's most likely what drove them to you in the firstplace. It's the "All or Nothing" mindset, the "If I can't exercise everydayand eat perfect then... View More
...oh what a party we could have! Creating a motivating momentum that will squash the 'ifs' and 'buts' can be very effective in client retention when you tackle it from two fronts simultaneously. How?... View More
I personally don't believe in resolutions. Perhaps it is because I manage to break them before the first day of the year is over! But this is the time of year when the gyms swell with new clients eager... View More
