For the past several months, we’ve discussed marketing your fitness business every which way to Sunday, and I admit, sometimes it can be a little overwhelming. Not to worry, though; there’s... View More
A budget crunch and a tight economy have squeezed many businesses, and the business of personal training is no different! Experienced trainers are looking at ways to service clients and offer variety in... View More
When most of us hear "test," we don't associate it with very many positive things. Testing means performance anxiety, being judged and the very real and quantifi able opportunity for failure.That's why... View More
Let's start with the textbook definition of positioning: Positioning is the process by which marketers try to create an image or identity in the minds of their targets. Ok, not bad. But why is that important... View More
