Online coaching isn't a cheaper, easier version of what you do on the gym floor. It's its own skill set, and it rewards trainers who treat it that way

Most professional organizations and certifying bodies have a code of ethics or conduct — a set of standards we’re expected to uphold in our daily practice. They establish expectations for professi

Being excellent at the craft doesn't teach you the business, and knowing business, generally, doesn't teach you this business. But that's not a discouraging thing to realize — it's a useful one

Because there is no single blood test or imaging scan for diagnosis, identification relies largely on clinical symptom evaluation, often leaving individuals undetected or misdiagnosed for years

Megan Johnson McCullough shares the decisions, lessons and course corrections that helped her build a sustainable fitness business — and what other trainers can take from her journey

For independent fitness professionals, growing a business doesn’t always mean finding more money for advertising or spending more hours on social media. Sometimes one of the best ways to reach new clients and create additional income is to connect...

You set up your Instagram account, you tested a few Facebook ads and perhaps you even registered your studio on Google Business Profile hoping to get a few more clicks; however, the leads