The fitness industry is full of high-energy, larger than life personalities. And while the extroverted trainer may be the boldest personality in the gym, introverts are everywhere quietly making a difference

Delivering performance feedback to employees is something that few business owners or managers enjoy doing, nor are very skilled at. Being able to give effective feedback is one of the most impactful skills... View More

Create a culture for our clients that establishes us as their go-to resource for educational questions... View More

Through the ever changing fads of the fitness industry, one thing remains the same... personally connecting to your client is the most important factor in client retention... View More

Educated clients take personal responsibility for their own health and well-being... View More

Client loyalty is the result of a positive emotional experience, service satisfaction and the value of the service... View More

Set yourself apart from under-qualified trainers and begin to compete for potential clients... View More

Developing and sustaining relationships with your current clients is the crux of your business longevity... View More

Do you know what motivates your members to walk through your doors?... View More

The worth of your fitness business, your clients’ successes and even your revenue is directly tied to the worth of your conversations... View More

The core of what makes us successful as fitness professionals is our ability to create and nurture relationships... View More

As a personal trainer, you may find it increasingly difficult to compete in an industry that has no licensure... View More

Contracts set clear policies and expectations with clients the moment you formalize your business relationship... View More

Learn how to shift your sales conversations to limit prospect objections, using the 4-step GROW model (Goals, Reality, Options, We)... View More

Successful messaging is anything that values your audience/followers and ultimately resonates with them... View More

Whether you’re seeking your very first client or just need some fresh ideas to get new business, here are 10 strategies that may inspire you... View More

A great coach and fitness professional takes responsibility for a client's failures just as much as their transformations... View More

Prospective clients must feel like they will receive the best service and experience available to them... View More

When it comes to the world of fitness, nothing speaks louder than results. It's what your clients want, and it's what your prospects want to see... View More

Experience is the teacher of all things when it comes to your brand and client loyalty... View More