MAXIMIZE YOUR MESSAGE is an innovative monthly video series designed to help you maximize your message with the PFP audience. Our goal is to give you the most relevant insight into our audience so you can experience the best results with your marketing campaigns.

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The magic of email marketing isn’t lost, but when your potential consumer is inundated with email, how do you get them to not just open your email, but to actually click-through and take action? Here are three tips to increase your email click-through...


Lindsay Vastola, PFP editor from 2011-2019, discusses three defining characteristics of our subscribers (across all platforms) that will help you tailor your marketing and messaging in order to get more out of your campaigns