Seventy-nine percent of Americans agree that The current culture in America, including the pressures of work, family and financial demands, makes it hard for people to exercise regularly and maintain healthy... View More
We all know that member retention is one of the keys to a successful club. The difficult part is how to keeping your members from going to the newer, bigger club down the street. The truth is they don't... View More
Thanks to today's relatively cheap technology, every fitness expert has the potential to be an online celebrity. From YouTube videos to blogs, you have the opportunity to be discovered by countless potential... View More
The goal of all local marketing initiatives — and the goal of this article — is to help you drive in new business. So how can small businesses avoid the common local marketing pitfalls that... View More
As personal trainers, were very used to the one-on-one relationship, but the minute we hang a sign outside our own training studio or gym, things change. Trying to go it alone isnt just lonely it can be... View More
Think of some the most recent personal training ads you've seen. Chances are, they are dense with copy, promising "muscular hypertrophy" and topped with a bicep-flexing photo of the shirtless trainer.... View More
If you're looking to hire a nice, cheery person to neatly put things in boxes and stick shipping labels on packages, you run an ad, conduct a few interviews and hire the best candidate. It's easy. ... View More
Note to readers: extended content is in teal. A fellow trainer and studio owner recently asked me to review a marketing piece he created that was generating dismal results. The piece was meant... View More
After five years as Club Manager, you are promoted to Vice President. Your first task is to fill your position and find someone to manage the club. Do you: · Promote... View More
Two years ago, as I sat waiting for a doctor's appointment, I did what most people do: I picked up the magazine from the top of the pile and settled in for my typically long wait. I had very little interest... View More
A successful personal training business requires trust and respect between the client and the trainer. Similarly, the relationships between the trainers and the training business employing them must... View More
A Similar PhenomenonIn 1911, researchers begin taking special interest in a horse owned by a German mathematician named Von Osten. The horse, aptly named Clever Hans, was reported to able to count, add,... View More
One of the biggest mistakes fitness experts make is failing to stay in contact with their clients and prospects. And even when they do send newsletters to their list, most trainers make serious mistakes... View More
Balanced Body, the worlds largest Pilates company, introduced the Pilates Arc (patent pending) at the 2007 Pilates Method Alliance International Educational Conference, which occurred on November 1-4 in... View More
Panasonic, manufacturer of the Core Trainer Exerciser (model # EU6441A), today announced the results of a recently completed independent study conducted by researcher Neil Wolkodoff, PhD, who has worked... View More
Hygenic Corporation/Performance Health Products announces the introduction of the new Thera-Band Rehab and Wellness Station, a compact, comprehensive, total body rehabilitation center for active care that... View More
When looking at improving your business, your net profit is absolutely critical, as it determines the fiscal success of your business. Obviously, net profit is when you take all your revenue generated... View More
The personal training industry has more than doubled in recent years. New gyms, studios, franchise business models and countless other opportunities are available to personal trainers today. With so many... View More
Being fitness entrepreneurs, whether as studio owners, mangers or independent trainers, we all want to achieve record-setting profits in our personal training businesses. Many people think that by bringing... View More
opened a personal training studio. He had a monthly net of roughly $11,000 and toed the line of negative cash flow for his first 12 months in business. However, things began to border on desperate, and... View More
