By Topic: Business Solutions

If you are a personal trainer, you have no doubt met clients that just couldn’t get started. They seem to be forever waiting for just the right time to get going. The excuses are neverending, and... View More

The lazy days of summer are upon us. Clients are vacationing, kids are home from school, and the call of the pool, the beach or that steamy novel is almost irresistible. Relaxation is good, but distraction... View More

Each time I get feedback from clients on what a difference I've made in their lives, I'm amazed. All I do is listen to my clients, address their needs, provide them with fun and effective workouts and... View More

Most fitness pros feel a profound connection with the earth. After all, we're the ones running on the beach, biking on a mountain trail, swimming in a lake or leading a boot camp in a park, so we want... View More

I just recently wrote an article in PFP for the May on how to save money during hard economic times, both for the employer and employee (Click here to read>>). What I realized was it is very difficult... View More

When most of us hear "test," we don't associate it with very many positive things. Testing means performance anxiety, being judged and the very real and quantifi able opportunity for failure.That's why... View More

Imagine how successful you would be - as a trainer, spouse, parent, employee, business owner and friend - if you gave everyone who walked into the room as much genuine enthusiasm and love as your dog gives... View More

There are many kinds of personal trainers. We all have our specialties and our favorite clients to train. We also all have unique career aspirations and goals for our businesses and our lives. Some personal... View More

Nothing beats free marketing. And when it's great marketing and it's free - well, that's something worth sharing with the entire industry.The Internet has really served the fitness industry well.... View More

In its effort to overhaul health care, Congress is planning to give employers sweeping new authority to reward employees for healthy behavior, including better diet, more exercise, weight loss and smoking... View More

So often, we give much thought to who we want to train. Books, conference speakers and industry gurus tell us to determine our ideal client and then direct all marketing toward them. Good advice for sure;... View More

SPIN Fitness announces the acquisition of the exclusive distribution rights for the Bodyblade product line. The entire product line and communications pieces will be updated with new graphics and an improved... View More

Let's start with the textbook definition of positioning: Positioning is the process by which marketers try to create an image or identity in the minds of their targets. Ok, not bad. But why is that important... View More

Deciding whether to franchise or go solo with regards to boot camps isn't quite as easy as choosing an ice cream flavor. Lucky for you, a feature to help you make this decison is now available exclusively... View More

Senate Bill 870 was introduced to the Massachusetts Senate by Richard Moore. The bill, if approved, would place a variety of costly, burdensome requirements on personal trainers wishing to practice in... View More

If you're like me, you get bombarded with information on the latest and greatest in training - dos and don'ts, how to make more money, how to maximize your time, how to place better ads, how to sell better,... View More

I sought out to investigate the revenue and profit potential of online personal training programs. You know, those online personal training services that promise to broaden your market base and increase... View More

The U.S. Consumer Product Safety Commission, in cooperation with the firm named below, today announced a voluntary recall of the following consumer product. Name of Product: Bally Total Fitness,... View More

One of the most valuable skills you can have is the ability to react professionally on the fly. In appointment-driven businesses like ours, there is always the potential for confusion and misunderstandings,... View More

If you are a trainer with aspirations of growing your business beyond the limitations of you own production with clients, adopting the mindset of a CEO is critical. I'm of the belief that your business... View More