Sept. 9 2009
The one thing that really attracts all of us to someone else is feeling like that person really, really likes us. Think about it. It doesn't matter whether you are dating or creating a professional client... View More
Aug. 27 2009
I just finished up a phone interview with a successful trainer and studio owner. During that interview, she said something more profound than I think she realized. I asked her - given the benefit of hindsight... View More
Aug. 26 2009
Well, you are finally ready to do it. You are going to open your very own personal training studio. I know how you must feel; I was there myself two years ago. I was excited and very nervous at the same... View More
Aug. 26 2009
For the past several months, we’ve discussed marketing your fitness business every which way to Sunday, and I admit, sometimes it can be a little overwhelming. Not to worry, though; there’s... View More
Aug. 26 2009
A budget crunch and a tight economy have squeezed many businesses, and the business of personal training is no different! Experienced trainers are looking at ways to service clients and offer variety in... View More
Aug. 13 2009
Years ago, when I was training at a health club, I witnessed the success of one trainer and the demise of another. The first trainer was young, new to the industry, and eager. He made his share of mistakes... View More
Aug. 12 2009
We live in a fast-paced world. Ideas, inventions, trends and tastes all come and go at lightning speed. What's hot is soon... not. Pagers to cell phones, cell phones to Blackberries, email to instant messaging... View More
Aug. 8 2009
We work so hard to try and figure out the magic marketing equation that it seems counterintuitive to ever, ever fire a client. After all, somebody paying you good money for that hour - no matter how annoying... View More
Aug. 7 2009
Nucap Medical has woven a deal with OPTP (Orthopedic Physical Therapy Products) to sell SpiderTech “Pre-Cut” applications and roll format tape in the United States. Using the kinesiology tape... View More
Aug. 4 2009
OPTP (Orthopedic Physical Therapy Products) is now carrying Sanctband’s new high quality, low mess, odor free, latex-resistive exercise band. Sanctband resistance exercise bands provide both positive... View More
July 31 2009
Vortex Fitness offers a significant and new approach as a solution for fitness centers looking to affordably and practically accomodate the handicapped, as well as provide the best in service and training... View More
July 29 2009
I read one of the most amazing quotes the other day: "People spend their lives in the service of their passions instead of employing their passions in the service of their lives," said Sir Richard Steele.... View More
July 22 2009
If I were to ask you, “What are you?” you might look at me a little strangely and reply “a person,” “a woman” or maybe “a personal trainer,” “fitness... View More
sports
July 20 2009
Training athletes isn't just for strength coaches and physical educators anymore. With phrases like "specialization of training" and "sport-specific workouts" penetrating the market, personal trainers... View More
July 17 2009
Managing a personal training department requires a number of skills, not the least of which is creating and enforcing systems to ensure that results are generated in a reproducible fashion. As the leader... View More
July 17 2009
There’s a big divide between those who want to own a fitness business and those who want to own a fitness franchise. The independent business owner wants to sit in the driver’s seat and build... View More
July 17 2009
The one thing that can drown your independent spirit and entrepreneurial fire quicker than a subtropical monsoon is the prospect of providing your own health insurance. Being your own boss or setting your... View More
July 17 2009
The vast majority of personal trainers entered the field because they care deeply about helping people. But many personal trainers do not realize that the teaching they give and information they share... View More
July 13 2009
Last issue, we learned the importance of testing for your marketing, what you should be testing and your options to do so. As promised, I will now be showing you how to start knocking around the competition... View More
July 8 2009
Here's the number-one thing I love about being in the fitness industry: You can set up your fitness business any way you want, and no one will stop you. For some trainers that might mean having a... View More