So many things go into building a successful fitnesstraining business that it is easy to neglect one aspect while working onanother. The-day-to-day work of booking and working with clients can mean thatyou... View More

In high school, I ran cross countryand remembered loving it whenever I stumbled onto a song on my Walkman with abeat that coincided with my pace. Not only does the right music make a workoutmore enjoyable,... View More

Talk might be cheap, but public speaking is good for the bottom line. Premier voices in our industry are now recognized worldwide: JC Santana, Paul Chek, Bob Esquerre and so many others. Have you heard... View More

I had a couple of really neat things happen this week at work. We had a client named "Jim" that did incredible things with us a couple of years ago. He is a 47-year -old business owner who is very busy... View More

With fierce competition inthe marketplace, it's getting more difficult to bring in new clients. Now, youcan easily maximize revenue for each of your clients with these 6 easy strategies!You've got your... View More

The Public Speaking Payoff, Part 2: The Work is the second part of Ilene Bergelson's two-part article on successful public speaking events. If you haven't yet, check out Part 1 in the October issue of... View More

DALLAS, September 23, 2010 -- The National Athletic Trainers' Association (NATA), a not-for-profit organization representing 33,000 members of the athletic training profession, endorsed the Protecting... View More

Researchers from Michigan State University's departments of Electrical Engineering and Kinesiology are teaming up to create a new wearable sensor network to assess a person's physical activity and overall... View More

Even though it was a ton of work, I have to tell you that being a trainerbecame fun once I had my own training studio. Despite the fact that I madeevery possible mistake in the beginning and put in 70-hour... View More

Summer is almost over and it's "Back to School" time again. While parents celebrate their children's return to class and a bit of freedom throughout the day, fitness professionals rejoice at the return... View More

Soon after I decided to become an "exercise therapist," I realized that I was in a business where I could guarantee results, and that made me giddy. I had witnessed firsthand that if someone put a physical... View More

Is there more to you than meets the eye? I'd bet there is. Do your clients know? Sometimes you have to let them know more about your business, because our clients tend to have tunnel vision. When they... View More

There's a product for everything in the fitness industry, and no one knows them better than the people who use them! PFP asked readers to share their thoughts on the products they love and hate for our... View More

The house the carpenter builds is only as good as the tools andthe materials with which he has to work. It is vitally importantthat we bring along the right tools in order to be the best trainerand best... View More

As Pilates increases in popularity, so does the appeal to personal trainers to add Pilates classes to their repertoire. Offering Pilates classes creates more choices for your existing clients, and because... View More

Many of us grew up thinking that we should work hard, earn as much money as we can and eventually share some of the excess with those less fortunate. We've also been taught to "demand what you're worth"... View More

I'm writing this article while sitting beside a gorgeous lake in North Central Ontario. It is our family summer vacation and a much needed break from the everyday grind. For me, "the grind" is a 4:30 AM... View More

Editor's Note: "The Boomers" is a miniseries on how you can make the baby boomer market successful within your fitness business. Part four, "The Effects of Aging" explores the ways the body changes over... View More

If you're familiar with the training industry, you know some trainers start their own businesses, take off, build stacked client rosters and rapidly grow their business from there. Others don't do quite... View More

As trainers, we'd much rather spend our time investigating the latest core stabilization exercises than we would drudging our way through the ins and outs of insurance. But those of us who are serious... View More