Pat Rigsby

Pat Rigsby is one of the fitness industry's leading business coaches and the owner of PatRigsby.com. He has built over a dozen businesses in the fitness industry as a CEO and co-owner, ranging from two-award winning franchises to certification organizations and equipment companies. Now he focuses exclusively on helping fitness entrepreneurs build their ideal businesses.

Jan. 24 2024
Continuing education is a popular topic in the fitness industry. Between the continual need to stay current with credentials, the specific requirements you must meet and the annual live events that... View More
Aug. 25 2023
Many trainers who have transitioned to online have found that the length of time clients stay is often shorter than that of offline clients. It makes sense... View More
April 20 2023
When I think about marketing, it’s really just connecting with people — and there are any number of things we can do online that mirror proven offline methods... View More
Jan. 3 2023
When people talk about marketing or advertising, they are usually focused on reaching more people. While this is important, it’s only part of the equation when it comes to generating more clients
Nov. 3 2022
When it comes to online marketing, most fitness business owners are pretty limited in what they choose to do... View More
June 19 2020
Throughout the past few weeks, we’ve all been immersed in navigating the pandemic, both personally and professionally. During this time, it's become pretty apparent to me that business owners are... View More
Nov. 3 2017
Be great and build your ideal business with the 10X Approach!... View More
Oct. 1 2017
How do you differentiate yourself? Here are a couple of suggestions... View More
July 1 2017
Do you have a goal that you want to pursue and you’re finding it difficult to take that first step toward making this goal a reality? What is holding you back? What has stopped you from taking those
April 2 2017
What you must get clear on is what success looks like to you and what is your ideal business? A subtle, but important distinction... View More
Jan. 1 2017
Define your ideal fitness business and make that vision a reality... View More
Nov. 1 2016
As an accomplished entrepreneur, respected coach, recognized author and sought-after speaker, Pat Rigsby has undoubtedly impacted the fitness industry. His resume boasts CEO and co-owner of multiple m
Oct. 1 2010
With fierce competition inthe marketplace, it's getting more difficult to bring in new clients. Now, youcan easily maximize revenue for each of your clients with these 6 easy strategies!You've got your... View More
Dec. 23 2009
Here we are yet again at a time of new beginnings. 2010 is almost upon us, and it’s time to trot out our goals for the new year. I’ve found that goal achievement comes from not only creating... View More