Fitness professionals often ask me how I attract new client leads and how I then convert and retain lifelong clients. I've created a simple formula that has worked for me and for other fitness professionals;... View More
How would you like to create an unending supply of social proof, dozens of raving fans and create several referral leads with very little effort? One of my top coaching clients has been doing something... View More
Whether it is your first employee or your hundredth, hiring a new team member is bound to be a decision that creates anxiety and often frustration. I have listed below a few of the most valuable lessons... View More
I've known for a long time that I've wanted to be in the fitness industry. I remember the first time my father took me to the gym at the age of 13. He showed me the squat rack and the dip bar and I was... View More
We know that our clients, as are each of us, are driven by results. Whether "results"ââ means weight loss, a decrease in inches, more energy, more confidence, running a race at record time,... View More
We've all had, or at some point will probably encounter, that one client who seems to resist any advice, contest every exercise, or question whatever program you have designed for them.It may seem ironic... View More
If you have taken the path of being both an entrepreneur and working fitness professional, you probably realized very quickly that the demands of managing and growing a business and being your own boss... View More
(If you missed Part 1 inthe July-August issue of PFP, check it out here)A famousphilosopher once said, "Quality is not an act, it is a habit." Withthat habit of quality, one must "inspect" what they "expect."In... View More
Did you ever hear the analogy of the shoemaker with holes inhis shoes? ...or the dentist with bad teeth?Too often professionals find themselves too busy taking careof their businesses and their clients... View More
C ontrary to popular belief,the best fitness marketing systemsare not just about running Facebook ads or doing "Deal oftheDay" promotions.Don't get me wrong -- on my blog alone I give away and teachseveral... View More
We live in a country obsessed with weight! The statistics show that two-thirds of Americans are overweight or obese with nearly one-third falling into the obese category. As personal trainers, you see... View More
IN an industry with no state licensure and no trueregulation over certifications, any and everyonecan seemingly become a personal trainer.For most companies, an exercise science degreeis not required and,... View More
If you are a recent graduate of a degree program or a newlycertified fitness instructor, personal trainer or strength coach, welcome tothe wonderful and ever-changing world of fitness. Some of us got into... View More
In the spirit ofour next issue's focus of building your business, The Go-Giver should be on the bookshelf of all who aspire toachieve any level of success in business and personal growth. The book iswritten... View More
Many fitnessprofessionals are often daunted and overwhelmed by the concept of"marketing." It is often thought of as synonymous with"hard-selling," making quick, pressured sales or simply having agreat... View More
PERSONAL FITNESS PROFESSIONAL (PFP)HELPS THE AMERICAN COUNCIL ON EXERCISE (ACE) REACH ONE MILLION HOURS OF PLEDGED FITNESS TRAINING SERVICES TO NATIONAL GUARD & MILITARY RESERVISTS AND THEIR FAMILIESPFP... View More
If you're a fitnessentrepreneur, you no doubt understand the value of keeping an optimistic andpositive outlook on how you tackle your daily activities and long term plans. That'swhat keeps you dreaming,... View More
Do you ever feel like the weight of the world is on yourshoulders? Do you walk around feeling like nothing will get done unless you doit personally? Do you wish that there were 34 hours in the day instead... View More
Ourindustry has proven that peopleloveto exercise in groups. Today'smoreprogressive health clubsandworkout facilities are makingdramaticchanges in their layoutsandalso in their target markets tooffertheir... View More
WhenI was first certified, I was under the impression thatmyknowledge base and my ability to identify muscularimbalancewas going to help me get more clients.Iwas wrong and ultimately felt frustrated by... View More
