discussion_1_0
July 15 2015
When I started my business as an at-home personal trainer, before I pulled the trigger on spending any money on any advertising, I began participating in local networking events. I had a few objectives.... View More
discussion_1_0
July 1 2015
When you're just starting your career as a fitness professional, finding your first client(s) can be a real challenge. It's a catch-22: without experience, you may not have the credibility people expect,... View More
copywriting
June 25 2015
If you're ready to get over your fear of the written word, here are five tips that make up the successful fitness copywriting formula... View More
discussion_1_0
June 15 2015
The most successful fitness professionals would undoubtedly agree the critical importance of investing time, money and energy in every facet of their business and career. Getting out from behind the computer... View More
discussion_1_0
June 1 2015
In an effort to be ever more productive and efficient, we have been programmed to continually seek the newest technology, gadgets, apps and programs; however, I've come to realize that in practice, there... View More
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May 25 2015
It's so overused, overanalyzed and ruthlessly abused, the word hardly says anything anymore... Marketing. What does it even mean? Well, one thing I can tell you is that, as far as your business and mine... View More
discussion_1_0
May 15 2015
I used to be the queen of to-do lists. I would write list after list in an effort to organize everything that I needed to get done. I would even feel this compulsion to continually add new tasks; somehow... View More
fitness-editing
May 10 2015
To redefine the business of personal training, we simply need to say 'no' more often than 'yes.'... View More
discussion_1_0
May 1 2015
There perhaps isn't a truer adage as definitive of the conundrum facing success-driven fitness professionals than "The more you learn, the more you realize how little you know."As an in-the-trenches fitness... View More
red-bull-article
April 25 2015
Isn't it crazy that two words can trigger vivid imagery of extreme action sports and even elicit a physiological response?... View More
discussion_1_0
April 15 2015
At the end of your next hair cut appointment, if your hair stylist asked you if you have any friends to refer because she's looking to build her business, how would you respond? Would you immediately scroll... View More
discussion_1_0
April 1 2015
A few years ago, I was at a sticking point in my business; I felt like I had lost my momentum and couldn't quite find that "secret sauce" again. What had worked without fail for my business in the past,... View More
2454
March 25 2015
When the right people are found, the investment of formal fitness education and training is much easier to swallow... View More
discussion_1_0
March 15 2015
Thinking of starting a new business? Are you at a point in your business where you feel you want to expand or take it to a higher level? If you're considering whether you want to move forward on your own... View More
discussion_1_0
March 1 2015
There is a lot of opportunity in the corporate wellness space for fitness professionals. If you're ready to explore corporate wellness, or if you've been trying to tap into the market with little or no... View More
3562
March 1 2015
There are a multitude of pieces of exercise equipment at your fingertips to use as a fitness professional... View More
2453
Feb. 25 2015
With mistakes come progress and valuable lessons... View More
discussion_1_0
Feb. 15 2015
The world of corporate wellness offers endless opportunity for fitness professionals. But getting the foot in the door is often the most challenging task. Here are three strategies to help you win your... View More
2674
Feb. 10 2015
"Simplicity is the ultimate form of sophistication" is an appropriate mantra for any business, especially for those in the fitness industry... View More
Feb. 1 2015
The entrepreneurial spirit will take you on a roller coaster ride of the highest highs and the lowest lows. In February 2008, in a business session at the ECA World Fitness Conference, Michael Port gave... View More

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