Have you ever thought about the significance of a mission statement, your personal representation for your existence as a professional? By knowing and understanding your own or your team�s... View More
Have you ever walked into a health club and noticed immediately that everything seemed to flow perfectly, that every single employee you encountered seemed to know their job inside and out and could perform... View More
Nearly 80 million US adults have cardiovascular disease (CVD), resulting in a 314 billion dollar price tag. So it is no wonder that those in the fitness industry are on a constant mission to improve those... View More
A trainer I�ll call �Wilma� applied to be a part of my training team at my health club, Fitness 21. She was fit, athletic and articulate,... View More
In our hurry to solve problems, we forget that the key to solving them lies at the root. This is my major lament with the poorly named youth �obesity� problem.... View More
I am beginning this article less than an hour after retuning from a 90-minute bike ride on an absolutely perfectly sunny day with a clear blue sky, a cool breeze and rolling terrain covered in bright green... View More
Athletes at all levels of competition continue to search intently for nutritional strategies, which may confer athletic performance and recovery benefits. We are operating in an era of unprecedented... View More
There has been a lot of skepticism around magnetism over the last decade. Many of you have probably heard many claims, and maybe some of these you couldn�t even explain, except by... View More
They purchase 51% of all personal training sessions, control over two trillion dollars of all disposable income and are being driven your way by chronic disease and the longing for the fountain of youth.... View More
Personal fitness training is a profession. I’ll stand behind that statement without the least bit of hesitation. Those of us who are committed to excellence, who have commanded a knowledge... View More
Have any of your clients and friends recently asked you, “So how is business going during this recession we are in?â€â I chuckle at... View More
Remember the good ol’ days, when all you had to focus on was training clients? There you were, the staff trainer, training hour after hour, concentrating only on the client in front... View More
With over 10 million people participating in Pilates today, there's no wonder personal trainers are jumping at the chance to certify. By adding Pilates to their current repertoire, they can retain more... View More
phil@philkaplan.com I urge personal trainers, after mastering the science of physical change, to pursue mastery of the evocation of fear. Many personal trainers vehemently reject the statement, and I anticipate... View More
It happens to the best of all trainers at some point in their career: the training ruts. When you get up at 4:00 AM, check your schedule, drag into work, thinking about everything you have to do today,... View More
Friend Trainer The negative image of "Friend" is where many trainers fall into, and it's a trap that's hard to avoid. We all do eventually become very comfortable around our clients, and at that point,... View More
"Hello, I'm raw material with desire, integrity and hunger." That quote is precisely what we'd like to find emanating from the darkness in mining for human capital. For those who are presently accomplished... View More
In personal training — or in any exercise, for that matter — it is crucial to avoid reaching a plateau in one's regimen. Your client has specifically sought out your expertise and has a certain... View More
