A well-put-together book withattractive food pictures, WaistlineWorkout is most beneficial for new trainers who might need help puttingtogether nutrition and exercise plans for clients.Written for the... View More
Last month, there was excitement, pressure and high expectations as Kansas and Northern Iowa took the center stage for March Madness! According to the media and the sports channels, Kansas was favored... View More
The neat thing about personal training is that it is just that: personal. It is different for everyone. Getting in shape means something unique to each person that you ask. It might mean losing weight.... View More
I’ve never met a trainer who didn’t profess to love his/her job. However, I’ve seen many trainers drag themselves through the gym door just in time to make the session and offer up a... View More
One of the more recent evolutions in the industry has been the creation of a new niche servicing a demographic that is not only a must for club owners to take note of, but it also represents a potential... View More
Frustration -- that was the look on my old friend’s face as I walked into the club last week and headed up to do my cardio. Irritation -- that was the look on my face because I despise cardio so... View More
People who weigh and measure food, purchase organic produce and avoid food additives are now going to “wellness spas” and injecting hCG, botox and Lipostabil so they can look better. Are you... View More
Personal trainers, by nature, care about helping others. We work hard to help our clients get healthier, fitter and leaner. When they need a push, we push! When they need someone to lean on, we provide... View More
While I was as the health club the other day doing my cardio, I looked down from the mezzanine and saw at least a dozen trainers working their clients out and whipping them into shape. I really enjoy seeing... View More
Whether you've trained for years or decades, sometimes your repertoire ofexercises can get a bit stale. That's why I love books like Hardcore Circuit Training for Men. Withvery little copy, it instantly... View More
Too often, we trainers are eager to take credit for amazing results our clients receive. We think (especially those of us new to the industry) that we somehow are responsible for changing our clients'... View More
Creatingan inviting environment is critical to any thriving fitness studio. Yourclientsaren't just paying for the workout, they're also paying for the experience.Andif the experience comes with dust and... View More
Itis now 2010. Health clubs and fitness studios across the countryarecurrently dealing with an influx of members. Their desireisto conquer New Year's resolutions. Sadly, seven out of 10 peoplestartwith... View More
It's 4:30PM, and like a child waiting on thelast schoolbellbefore summer break, youare waiting for 5:00so that you can bustout of the officeand head to the gym. You'rejazzed to meetyour friend there who... View More
Ilearned early on that we are motivated by moving away from painandtowardspleasure. I got into the fitness industry to move away from afamilyhistory of obesity, heart disease, alcoholism, smoking and cancer.Ialso... View More
Entrepreneurs,by nature, are very independent. Typically, they come up with ideas, turn theminto concepts and then turn those concepts into money. In essence, they create business.They are the lions of... View More
The definition of insanity according to Albert Einstein is “doing the same thing over and over again and expecting different results.” I believe that in our business, everyone wants to succeed.... View More
No one plans to have an accident. There are circumstances where you truly are in the wrong place at the wrong time, such as the middle of an intersection when a drunk driver falls asleep behind the wheel,... View More
An engine has many different mechanical components that lead to a car’s overall performance. Just like engines, incentive programs come in all shapes and sizes. While incentive programs have many... View More
Being an entrepreneur requires many things, including focus, clarity, discipline, talent and creativity, as well as perspective and the ability to see the big picture. This means that you have to be able... View More
