Whether our client is a novice exerciser or Ironman athlete, as fitness professionals, it is our obligation to educate our clients about the critical importance of rest and recovery for optimal performance.... View More
Gainingmomentum in the fitness industry when you are just diving in can be a challenge,especially if you're trying to build your first client base. Whether you'relooking for more clients in your gym or... View More
Two years ago, I had the opportunity to attend a continuededucation clinic ("From Counting Reps to Counting Revenue") taught bytwo of the most successful fitness professionals in our business. AlwynCosgrove... View More
There are many potential opportunities tobuild your fitnessbusinessoutside of pure 'face-to-face' training. You justneedto look outside the box to find these easy to implementoptions.In fact, you could... View More
In this millennium, webelieve the companies that are sociallyresponsible will prosper from good will and goodkarma. Together we are changing the paradigm of whatit means to do good business -- really good... View More
Lynn did three workouts with me and then she whined and complained and told me the sky was falling. I went to her house, dragged her by her collar, put a medicine ball in her hand and forced her to do... View More
If you are a recent graduate of a degree program or a newlycertified fitness instructor, personal trainer or strength coach, welcome tothe wonderful and ever-changing world of fitness. Some of us got into... View More
If you'renew to the fitness profession or a veteran seeking to reinvigorate your fitnessbusiness, there is one piece of advice to take seriously: find your niche.Many fitnessprofessionals become misdirected... View More
In the beginning of my training career, I would do everything I could just to keep a steady income. My schedule was dictated by the demand of my clients and with that came the dreaded split shift. I would... View More
In the spirit ofour next issue's focus of building your business, The Go-Giver should be on the bookshelf of all who aspire toachieve any level of success in business and personal growth. The book iswritten... View More
Many fitnessprofessionals are often daunted and overwhelmed by the concept of"marketing." It is often thought of as synonymous with"hard-selling," making quick, pressured sales or simply having agreat... View More
PERSONAL FITNESS PROFESSIONAL (PFP)HELPS THE AMERICAN COUNCIL ON EXERCISE (ACE) REACH ONE MILLION HOURS OF PLEDGED FITNESS TRAINING SERVICES TO NATIONAL GUARD & MILITARY RESERVISTS AND THEIR FAMILIESPFP... View More
Do you ever feel like the weight of the world is on yourshoulders? Do you walk around feeling like nothing will get done unless you doit personally? Do you wish that there were 34 hours in the day instead... View More
We often get so caught up in generating new business that we neglect the relationships we have with our current clients. Whether you hold a book of clients in a gym or are an independent fitness professional... View More
Youare one of several personal trainers at your fitness center, and you wantmembersto notice and, ultimately, train with you. Some of the other trainersonthe floor include bodybuilding champions and fitness... View More
As fitness professionals, we are continually faced withsimilar concerns among our female clientele. They don't want to "bulk up,"they want to "tone" and "lengthen" their muscles, longcardio is the only... View More
Living and working as a busy fitness professional,especially with a non-stop daily schedule from before-sunrise to after-sunset, maynot just lead to exhaustion, but a feeling at the end of the week like... View More
Everytwo or three years we, as certified personal trainers, are required to earn a predeterminednumber of continued education units (CEU) to maintain our certification status.Every recertification period... View More
Much has been written about getting past "plateaus." The concept assumes that at one time, you were actually moving in a positive direction and that you are now... stuck. It is frustrating beyond belief... View More
If you're already familiar withtraining older adults, you know that special considerations need to be takenand program adjustments need to me made. If you're not yet familiar with theneeds of this population,... View More
