We're already coming to the end of another year of business. Most entrepreneurs use this time to start laying out plans for next year, however, I believe that before embarking on a marketing strategy or... View More
PFP is pleased to announce the winner of the October/November Power Systems $100 giveaway:Dan McGovernPresident, Sport-RXCongratulations to Dan! Be on the lookout for more PFP promotions in the... View More
PFP is pleased to announce the winners of our 2011 Lebert Equalizer contest!In March, PFP subscribers who renewed were entered into a free drawing for one of two Lebert Equalizers -- a simple, portable,... View More
The certified personal training (CPT) business has many perks. We get to select our own work schedules, pick and choose which clients we want to work with, most of us are allowed to charge our own rates... View More
Fitness professionals often ask me how I attract new client leads and how I then convert and retain lifelong clients. I've created a simple formula that has worked for me and for other fitness professionals;... View More
From preface-to-conclusion, Jonathan Bailor cleverly articulates the misinformation that has inundated Americans' views on fat loss for the last 30 years. His book is not just an enjoyable read, but his... View More
How would you like to create an unending supply of social proof, dozens of raving fans and create several referral leads with very little effort? One of my top coaching clients has been doing something... View More
Whether it is your first employee or your hundredth, hiring a new team member is bound to be a decision that creates anxiety and often frustration. I have listed below a few of the most valuable lessons... View More
While walking from my office to the front desk to meet my new client for her initial consultation I wonder what kind of energy she is going to give off. In the past I've had some wonderful consultations... View More
As fitness professionals, we are just as much in the mindset and motivation industry as we are in the fitness industry. Ed Tseng's book, "Game. Set. Life." is a quintessential read, not only for personal... View More
I've known for a long time that I've wanted to be in the fitness industry. I remember the first time my father took me to the gym at the age of 13. He showed me the squat rack and the dip bar and I was... View More
We know that our clients, as are each of us, are driven by results. Whether "results"ââ means weight loss, a decrease in inches, more energy, more confidence, running a race at record time,... View More
Every year I attend two or three large fitness-related conferences to further my education, network with other professionals, and to recharge my batteries by getting away from the daily grind of training... View More
In the spirit of PFP's Mind and Body theme for September and October, Think Fit 2 Be Fit, is a perfect book that embraces the connection of the mind-body connection for ultimate health and wellness. Tammy... View More
As a competitive athlete for more than 35 years, I train everyday with a balanced body/mind philosophy. With heart disease levels at an all time high, taking unneeded stress levels off the heart is a good... View More
We've all had, or at some point will probably encounter, that one client who seems to resist any advice, contest every exercise, or question whatever program you have designed for them.It may seem ironic... View More
If you have taken the path of being both an entrepreneur and working fitness professional, you probably realized very quickly that the demands of managing and growing a business and being your own boss... View More
(If you missed Part 1 inthe July-August issue of PFP, check it out here)A famousphilosopher once said, "Quality is not an act, it is a habit." Withthat habit of quality, one must "inspect" what they "expect."In... View More
Did you ever hear the analogy of the shoemaker with holes inhis shoes? ...or the dentist with bad teeth?Too often professionals find themselves too busy taking careof their businesses and their clients... View More
Whether our client is a novice exerciser or Ironman athlete, as fitness professionals, it is our obligation to educate our clients about the critical importance of rest and recovery for optimal performance.... View More
