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May 24 2012
These days I am all about predictable marketing. I always want to know exactly how I'm going to generate additional consultations each week to ensure our facility keeps growing. Now when I work on producing... View More
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May 17 2012
There has been a strong movement toward niche training of specialty populations in fitness. Specialty certifications, trainings, workshops and seminars continue to become more readily available to fitness... View More
May 17 2012
As a fitness professional, you strive to inspire and motivate clients. What happens when you have a client who has suddenly been diagnosed with an illness or needs to undergo surgery? When a client comes... View More
book review
May 4 2012
Greg Justice, MA, released his newest book, Treadside Manner: Confessions of a Serial Personal Trainer. Justice shares his honest stories and experiences of over 46,000 hours of training while reminding... View More
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May 4 2012
When many of us get started in the fitness industry, we are ambitious to work with anyone who will let us train them or who will pay for our services. But there will likely come a point in your career... View More
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April 22 2012
Fitness professionals know how hard it is to getaway; you have clients to train, classes to teach and bills to pay. But if you could go on vacation while only working a few hours each day teaching classes... View More
April 22 2012
When it comes to growing my personal training business I am all about predictable lead generation. Having the ability to generate client consultations on demand and at a rate that is comfortable for you... View More
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April 15 2012
I recently was inspired by a feature I read about Lauren Bush Lauren (granddaughter of former President George H.W. Bush, niece of former President George W. Bush and married to fashion designer Ralph... View More
book review
April 1 2012
Matt Fitzgerald, renowned sports journalist, recounts the 1989 Ironman World Championship race, known as the "Iron War" between two of the world's most dominant athletes, Dave Scott and Mark Allen. Fitzgerald... View More
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April 1 2012
The day-to-day regimen of training clients usually leaves few hours in the day to focus on finding new business. As a fitness professional, especially if you work in a gym, it may be easy to fall into... View More
March 27 2012
I would say nearly every trainer I've met, including myself, started their career because they enjoyed working out. In my case, my career began because people just kept asking questions whenever I was... View More
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March 19 2012
A fitness boot camp business, like most businesses in several respects, is often easier to start than to sustain. You can market to new clients and get them excited and committed for that first program... View More
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March 18 2012
Carol Michaels was chosen from more than 300 highly-qualified professionals to be the 2012 PFP Trainer of the Year. Carol owns Recovery Fitness in Short Hills, New Jersey and offers her cancer recovery... View More
out of the bix
March 13 2012
Physiologically, our bodies prefer to be outside - it is our natural habitat. We spent most of the first two million years of our existence outdoors while our move to living, working and exercising in... View More
book review
March 4 2012
A fantastic reference book for any fitness professional's library, Irene Lewis-McCormick's new book A Woman's Guide to Muscle and Strength, offers a user-friendly guide focused on dispelling myths and... View More
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March 4 2012
Just 40 years ago, lifting weights was considered taboo and borderline moronic. Football linemen were actually discouraged from lifting weights because the notion was that by gaining muscle they would... View More
March 1 2012
Perception is Reality. What is your clients' perception of your business? Whether you're running an outdoor boot camp or have an indoor facility, it's important to run your business in a professional manner.... View More
March 1 2012
I was riding the escalator when a man and woman in warm-up outfits came trotting up the stairs behind me. "I was just telling my wife about your session." The wife jumped in, "We're going home with great... View More
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March 1 2012
Anyone who signs up to follow PFP on Twitter (@PFP_FitPro) during the month of March will be eligible to win a prize giveaway including: > $100 gift card from Power Systems> Lebert Equalizer> Lebert... View More
Feb. 24 2012
By now I think we've all heard of the plastic gift card, but just in case you haven't let me briefly explain what they are and how they've been used ...There are a number of manufacturers online that can... View More