Our industry is saturated with gyms, boutiques, studios and personal trainers. It is a crowded marketplace with lots of competition. This can be a double edge sword; it can push you to get better or pound... View More
Five people struggle to keep the makeshift raft they just built afloat as the waves crash around them. Their raft begins to tip over, when suddenly two castaways plunge into the sea. A third member helps... View More
Morc Coulson's second edition of The Fitness Instructor's Handbook is a comprehensive guide covering detailed anatomy, principles of fitness, programming, behavior change and goal setting. The guide is... View More
In my last column, I talked about foam rolling the TFL and how it can be synergistically dominant over the gluteus medius. This exercise addresses how to activate the gluteal muscles prior to engaging... View More
Just as the adage says, 'it takes a village' to raise a child... the same can be said about your fitness business. Whether you're a one-trainer show, a small studio or multi-million dollar facility, you'll... View More
The Share, the Like, the Retweet, the Regram, the Repost, the Comment, the Review, the #Hashtag and the @. Internet marketing certainly has come a long way. Gone are the days of starting a business, running... View More
I think today more than ever all that matters is the experience people have when they walk through your door. Even great results won’t be enough to keep them coming back if they don’t feel... View More
As fitness professionals, part of our job description is to motivate and inspire our clients to discover their best inner and outer self. But what happens when you, as the motivator, need motivating? Inevitably,... View More
The title of the article may seem confusing and even appalling to most. It may lead you to question my sanity after 11 years as a personal trainer. "How does he not know what our jobs are?" Just hold on... View More
Nick Tumminello, founder of Performance University is one of the most prolific fitness writers, coaches and innovators in the industry. His recently released his book, Strength Training for Fat Loss, lives... View More
Overhead athletes of all ages and abilities struggle with postural stability and kinetic chain energy leaks. Unfortunately, asymmetrical loading often creates unavoidable imbalances and movement compensations.... View More
Email marketing, when executed correctly, can be an incredibly valuable and cost-effective marketing tool for your business. To maximize sales, marketing a special program or promotion needs to be methodic... View More
You. You are fat. Your clients are fat, and as a matter of fact so is your mother. The real question is why are we so offended by the mere mention of the word fat? Like it or not, fat is the third most... View More
Just about every new trainer I meet shows me their website. Most times it’s focused around them and doesn’t meet the criteria to attract people that don’t know them already. Unfortunately... View More
Many athletes and clients struggle with hamstring muscle activation. A normal quad to hamstring ratio would be 3:2, but studies often find that subjects tend to be closer to 2:1 (especially females). This... View More
Every fitness business, whether a one-on-one personal training model, group fitness or a traditional monthly gym needs to have a solid client funnel system that is a proven system to convert a client from... View More
Have you ever been into a Chick-Fil-A or a Starbucks? Have you ever wondered what made these businesses so successful? Was it their products or was it the experience that keeps people coming back? In the... View More
Written by two endurance athletes, combined with an extensive background in food as well as in fitness, The Athlete's Cookbook is a perfect addition to your shelf: whether it's alongside your cookbooks... View More
Training the core in multiple positions is advantageous for many reasons. I like to work in half-kneeling using various modes of resistance to improve pillar strength. This exercise covers a half-kneeling... View More
