Personal trainers learn about helping clients and exercise selection in their certifications and education, but one area that is typically overlooked by many new trainers is building a business and a... View More
"Metabolism" has become quite the buzzword in fitness and nutrition circles. As a nutrition coach, my clients ask me about metabolism and its relationship to weight loss. A higher metabolic rate is... View More
Perhaps you’re reading this article because you have trouble understanding your pricing structure. Or you feel like you have run out of time to onboard or even take on new clients. Maybe you are... View More
Most of us believe in the value of brushing our teeth. The evidence for the benefits of lifting imbalanced external load is just as strong. And yet, we have failed to infuse Instability Resistance Tra
The fitness industry is full of high-energy, larger than life personalities. And while the extroverted trainer may be the boldest personality in the gym, introverts are everywhere quietly making a difference
What business skills will you need to learn to grow your income this year?If you’re like most, your answer will be something like “master marketing.”... View More
As fitness professionals, we are an industry of caregivers. The very crux of what we do is help others toward fitness and wellness, physically, mentally and emotionally... View More
When people talk about marketing or advertising, they are usually focused on reaching more people. While this is important, it’s only part of the equation when it comes to generating more clients
Sometimes it is hard to see the good in what is considered bad. While in the midst of the Covid-19 pandemic, gyms, studios and training centers suffered. According to IHRSA, 47% of jobs in the fitness
We say often that mature clients need fitness, but that doesn’t mean they want fitness. If we are really honest, dozens of things sound more interesting and enticing for people... View More
I’m not sure anyone likes taxes. They can be scary, especially if you don’t understand some basics. Not keeping up with and paying your taxes can get you into trouble.Here is some good news.... View More
It is often said that we should give our clients “a combination of what they want and what they need.” Instead, I prefer to say training is about giving our clients “what they need to... View More