Features

What the Research Says:The American College of Sports Medicine’s updated resistance-training position stand reinforces a straightforward message: For most healthy adults, regularly training all majo

Over the past two decades, the youth fitness and sports performance landscape has changed dramatically. What was once an emerging niche has evolved into a significant opportunity for fitness professionals

There is a massive shift taking place in consumer behavior. The client has changed. What they value has changed. Where they spend their money has changed. And our business models need to change with them

150 minutes of moderate aerobic activity per week, or 75 minutes of vigorous… but who determines what is moderate and what is vigorous?... View More

AI can many things. It can write a workout. It can suggest exercises, calculate macros, analyze data and generate a 12-week training plan in seconds.But can it recognize when someone needs encourageme

A client steps on the scale after weeks of consistent training and is disappointed. The number hasn't changed, even though they're stronger, moving better, and their clothes fit differently. As a fi... View More

The fitness industry does an exceptional job developing great trainers. It does a poor job developing great operators. That gap: between knowing how to build a body and knowing how to build a business... View More

Although ALS is relatively rare, personal trainers may encounter clients living with the disease or working through its early stages... View More

The Problem Rent, insurance, software, continuing education, and just about everything else costs more than it did a few years ago—but many trainers are still charging the same rates they did before... View More

Osteoporosis is at epidemic proportions. Fifty percent of women over the age of 50 and 25 percent of men will break a bone due to osteoporosis during their lives. This is not just an old person’s... View More

When it comes to anterior hip pain, standard flexibility protocols can sometimes do more harm than good... View More

Dynamic shoulder stability is important for optimal health and performance... View More

Most trainers think they need to memorize every anatomy term and every physiology detail to be great. They don’t.Textbook knowledge is useful — but it’s not what makes a trainer effective... View More

When a client struggles with unexplained fatigue, stubborn weight gain, or declining workout performance, it may not be a lack of motivation — it could be an underlying thyroid condition. Hashimoto's... View More

Every January, there's an undeniable energy. People set goals, dream bigger, buy new planners, and convince themselves that because it's a new year, it's a fresh start, as if the past no longer mat... View More

The first thing we need to establish concerning package/session pricing in the personal training industry is that this is more of an art than a science... View More

Is your marketing too much about the gym and less about the fun? In the video below, I talk about all the other aspects of your marketing you may be missing in your message... View More

The ProblemSchool is out. Families are traveling. Clients are spending weekends at the lake instead of in the gym.For many trainers, summer brings a predictable slowdown: more cancellations, less cons

Proper thoracic spine rotation and back strength is essential for optimizing performance in overhead sports. Limited mobility can predispose the shoulder and low back to undue stress and injury... View More

When we think about longevity, we often focus on heart health, muscle mass, or mobility — but one of the strongest predictors of healthy aging may actually be your hands... View More