How do we value customer relationships? We often think of customer relationships as the thing we do to connect with our customers such as sending newsletters, thank you cards, issuing challenges and o
We celebrate our kids pretty well. As a mom of a recent high school graduate, I attended athletic, academic and scholarship banquets, grad parties and even a senior sunrise breakfast celebration... View More
Are you burning out as a result of client turnover? Reduce the stress and overhead of acquiring new leads — and keep current clients on the roster long-term by helping them see results year-round,... View More
Teaching clients to decelerate in the frontal plane without utilizing a trunk dominant strategy is something I am always working on in the rehab and performance setting... View More
Many trainers who have transitioned to online have found that the length of time clients stay is often shorter than that of offline clients. It makes sense... View More
Working to improve and/or maintain dynamic stability in the lower kinetic chain can reduce injury risk, decrease joint pain, and improve performance. Further, having the ability to produce and absorb... View More
As fitness professionals, we are uniquely qualified to contribute to society in ways that are both personally and professionally rewarding... View More
As a fitness professional, you have the ability to play a critical role in extending healthcare and closing the gap for clients. Chronic diseases and health concerns can be debilitating. Genetics have
“Not everyone needs to be flexible, but everyone NEEDS to be pliable,” is a quote that really resonated with me when I was sitting in on my Level 1 Pliability Stretch™ Technique (PST)... View More
You may have noticed that competition is a bit fiercer, that consumers have more choices than even before to solve their problems. The era of transactional relationships has come to a screeching halt... View More
When you think about managing performance of your team members, I am sure, like myself, you tend to think of two areas: revenue and experience. We must have revenue to create the best experience, yet... View More
As personal trainers, our clients only spend about two to five hours a week with us and yet we are relied upon heavily for our expertise — and with that, an expectation to deliver results... View More
Exercising safely and effectively is important at any age, but it becomes even more crucial as your clients enter their 30s, 40s, 50s and beyond... View More
Continuing education is the standard to maintain certification status but can also be utilized as a marketable tool to enhance your credibility and showcase new skills... View More
Improving muscle endurance in overhead athletes should be a focus with-in shoulder strengthening programs. This theraband exercise will enhance shoulder health and performance... View More
In 21 years, I’ve managed to create three things that went viral online. That is one viral piece of content every 7 years. Truthfully, that is a far better average than most who may never create... View More
