July 29 2009
I read one of the most amazing quotes the other day: "People spend their lives in the service of their passions instead of employing their passions in the service of their lives," said Sir Richard Steele.... View More
July 17 2009
The one thing that can drown your independent spirit and entrepreneurial fire quicker than a subtropical monsoon is the prospect of providing your own health insurance. Being your own boss or setting your... View More
June 24 2009
The lazy days of summer are upon us. Clients are vacationing, kids are home from school, and the call of the pool, the beach or that steamy novel is almost irresistible. Relaxation is good, but distraction... View More
June 10 2009
Each time I get feedback from clients on what a difference I've made in their lives, I'm amazed. All I do is listen to my clients, address their needs, provide them with fun and effective workouts and... View More
June 8 2009
Most fitness pros feel a profound connection with the earth. After all, we're the ones running on the beach, biking on a mountain trail, swimming in a lake or leading a boot camp in a park, so we want... View More
June 1 2009
The childhood obesity epidemic in America has reached an unprecedented level. For the last several years, experts and parents alike agree that something must be done - yet according to the National... View More
May 28 2009
Imagine how successful you would be - as a trainer, spouse, parent, employee, business owner and friend - if you gave everyone who walked into the room as much genuine enthusiasm and love as your dog gives... View More
May 13 2009
So often, we give much thought to who we want to train. Books, conference speakers and industry gurus tell us to determine our ideal client and then direct all marketing toward them. Good advice for sure;... View More
April 23 2009
If you're like me, you get bombarded with information on the latest and greatest in training - dos and don'ts, how to make more money, how to maximize your time, how to place better ads, how to sell better,... View More
April 8 2009
One of the most valuable skills you can have is the ability to react professionally on the fly. In appointment-driven businesses like ours, there is always the potential for confusion and misunderstandings,... View More
March 26 2009
Returning from IHRSA 2009 in San Francisco, I must admit that best advice was from author and marketing expert Seth Godin. Author of several best-selling books, including Purple Cow, Godin said... View More
March 25 2009
I hate using the "R" word. It's almost as if the more times you say it, the more power to it you give. By definition, however, our country is in a recession. We've had several quarters of negative growth,... View More
March 11 2009
As an eternal athlete, I often think of life in terms of playing offense and defense. Like a basketball player, one must be good at both to succeed. Take your finances, for instance. It’s smart to... View More
March 10 2009
A helpful book for assigning clients workouts they can do at home, Fit in 5 offers up a variety of exercises and quick workouts that can be performed with minimal equipment. Focusing on five-, 10- and... View More
Feb. 26 2009
It's an unwritten rule among fitness pros that one should never "correct" another in front of a client. Egos are tweaked, glares are exchanged, and the relationship between colleagues can quickly head... View More
Feb. 11 2009
Many fitness pros mistakenly believe that their knowledge has real, marketable value, that just because they have multiple certifications, a bachelors or a masters, they should be compensated. But it is... View More
Jan. 29 2009
A good trainer serves the client well during the workout, a great trainer serves the client well before, during and after the workout, but an extraordinary trainer does all that and makes such an impact... View More
Jan. 14 2009
January is the month that separates successful trainers who build lucrative careers from those who never quite find their foothold. The difference is intensity. Some trainers arrive earlier, look better,... View More
Dec. 30 2008
As trainers, most of us have worked extensively with BOSUs; however, it's often necessary to incorporate new ideas to the countless BOSU exercises in our repertoire. Get on it! BOSU Balance Trainer offers... View More
Dec. 30 2008
A great gift for clients and a necessary reference for trainers, The CalorieKing Calorie, Fat & Carbohydrate Counter, 2008 Edition is an easy-to-use guide that quickly answers specific nutrition questions... View More

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