High fructose corn syrup consumption is at a 20-year-low. The Corn Refiners Association would like to change the names that appear on labels with the term "corn sugar". Sometimes, renaming a product can up its sales. When the name "canola oil" replaced "low eurcic acid rapeseed oil" sales went up, as did the sales of "prunes" when their name changed to "dried plums".



Despite advertising campaigns which promote corn syrup as being a natural ingredient that comes from corn, sales are still poor. Hence the industry has petitioned the FDA (Food and Drug Administration) for a change of name. According to the industry, a change of name would sort out any consumer confusion regarding its product.



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