Anytime
Fitness, the world's fastest-growing gym franchise, is now the first global
fitness chain to offer LES MILLS Virtual classes. During a pilot phase, the
classes will be available 24 hours a day at ten Anytime Fitness locations
across the U.S. Video versions of the popular group fitness classes, which can
be accessed via a Fitness on Request high-definition projection system, could
be available at hundreds of Anytime Fitness clubs as soon as early next year.
"Launching
LES MILLS Virtual in select Anytime Fitness locations is the start of
something BIG," said Shannon Fable, Director of Exercise Programming for
Anytime Fitness. "Les Mills is one of the most recognizable group fitness
brands worldwide, and we are thrilled to now offer five of their signature
programs [BODYPUMP, BODYCOMBAT, BODYFLOW, CXWORX, SH'BAM] at a
select number of our facilities."
"Les
Mills has taken three decades of experience in producing live group exercise
classes to create LES MILLS Virtual," said Phillip Mills, Les Mills
International CEO. "This is a new video-based version of our programs,
which gives people the flexibility to get fit and keep fit on their
terms."
LES
MILLS Virtual features the world's best teachers presenting the world's best
group exercise classes. The video-based classes offer the same world-class
choreography, top motivational music selection and expert instructors that have
made LES MILLS live classes a global success, but are delivered though a
projector and pumping sound system for an immersive exercise experience.
As
consumers grow accustomed to getting whatever they want, whenever and wherever
they desire, fitness industry experts predict virtual classes will be the next
big thing in gyms.
"Participating
in classes led by expert instructors is more fun -- and often more effective --
than working out on your own," said David Kraai, the founder of Fitness on
Request. "The ability to participate in LES MILLS Virtual classes
at Anytime Fitness clubs all over the country, using Fitness on Request's
video-based group fitness platform, is a consumer's dream."
The
10 Anytime Fitness gyms where the LES MILLS Virtual classes are being launched
are located in: Florence, Alabama; Gallatin, Tennessee; Sioux City, Iowa;
Youngsville, Louisiana; Baton Rouge, Louisiana; Lafayette, Louisiana; Gretna,
Nebraska; Haltom City, Texas; Monona, Wisconsin; and South St. Paul, Minnesota.
"This
is a significant business development for Les Mills, as we are now able to
offer our group exercise programs at the fastest-growing fitness chain in the
world," said Phillip Mills. "This deal supports our mission to create
a fitter planet."
"By
offering world-class programming led by the best in the business, not only can
we deliver results oriented programs for our members, but we can do so with
convenience and accessibility, that is essential for our brand," added
Fable. "We cannot wait to see how our initial launch goes and look forward
to rolling out these programs at many more clubs in the near future."
For
more information aboutLES MILLS Virtual, please visit www.lesmills.com/getvirtual.
Related to:
Nov. 18 2013
