Juan Medrano, our January 2019 Trainer of the Month and owner of Movimento Fitness in Edmonton, Alberta, Canada, is not simply leading an award-winning fitness studio, but building confidence and community with his program focused on support and accountability. Movimento Fitness’ mission and the many client success stories show how he is raising the bar for his clients, his community and for the industry. Juan and his team are committed to offering a safe place where any busy man or woman can take part - without judgement - and discover about themselves what they may have once thought was impossible.

Here is a look at how Juan is raising the bar…

  • Certifications/qualifications: Certified Functional Training Specialist, Human Performance Specialist
  • Studio Name: Movimento Fitness
  • Website:
  • Facebook:
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  • Year started in business: 2010
  • Recognition & awards:
  • 2016: St. Albert Small Business Award of Distinction Recipient
  • 2012 & 2013: St. Albert Chamber of Commerce Young Entrepreneur of the Year Nominee

What inspired you to start your business?

I wanted to help people, make an impact, and make a much-needed change in people's lives. I also wanted to build a welcoming and non-intimidating community within our facility where people uplift and support one another.

What is one hard lesson you’ve learned in business you believe has been most valuable?

One hard lesson that I have learned is that member feedback is the most valuable asset in business. You need to hear negative feedback and take it as an opportunity to improve and change your business for the better. It is truly through listening to your clients that you build a facility, a community, and services that they love.

If I asked one of your clients why they choose you over other places, what would they likely say?

Our clients choose to work with me and my team because we meet them where they are currently, and progress them from there to help them achieve their best. I'm all about helping members truly shift their identity and helping them create different habits, that create different actions, to achieve different results. They are supported every single day in a community that is going to continue to build them along the way.

Name one or two ways you are trying to raise the bar in the industry.

We aim to raise the bar in the industry by not just providing more information (there is already an overwhelming amount of information out there) but instead, providing the accountability, support, and coaching to help people achieve real transformation both inside-and-out. We do not want to provide temporary or quick fix results as there is so much of it in the marketplace, but to help people adopt healthier fitness and nutrition habits that will serve them for life.