"Faster!!!" he commanded. "I can't..." she said. "YOU CAN! Faster!" he bellowed. She breathed heavily as every muscle in her body seemed to clench and quiver, obeying his commands, and the strange mix... View More
The client who shows up religiously for their exercise program, brings in their completed meal/water/exercise logs, asks questions and tracks their progress in relation to the goals they worked out with... View More
A male friend of mine was agonizing about where to take his sweetheart to dinner for Valentine's Day. I asked a few questions and found out that she doesn't really like fancy restaurants and neither does... View More
In my last column, I gave you the blueprint for getting boatloads of clients into your fitness business by getting lead boxes into local businesses (plus, it's also an awesome way to grow your email list... View More
Running and outdoor sports, while beneficial, leaves our bodies tight in many areas - usually the hamstrings, hips, quadriceps and calves. A good yoga practice can balance the body, bringing flexibility... View More
The manufacture and sale of dietary supplements is a $25+billion per year industry. Sorting through the marketing claims, research, andhype for the 29,000+ dietary supplements available can be difficult... View More
...... Barefoot running has become a popular topic amongrunners in the last two years. No doubt the attention of barefoot running hasbeen inspired by the popularity of the book Born to Run by ChristopherMcDougal.... View More
Barefoot running has become a popular topic amongrunners in the last two years. No doubt the attention of barefoot running hasbeen inspired by the popularity of the book Born to Run by ChristopherMcDougal.... View More
From Brian: During my assessments, I always utilize lunges in all three planes to observe and pick up movement dysfunction. So many times as fitness professionals, we are eager to use lunges as a solid... View More
It's not hard to pick out the personaltrainers at an industry event -- muscular, dressed in workout clothes eventhough they're in for full day of sitting, gallon jug of water in front of them(sitting can... View More
It isn't uncommon for fitness professionals to blend a variety of fitness modalities into a workout -- throwing in a bit of yoga at the end of a cardio or strength session is a good example. However, sprinkling... View More
Therewas a time when I was once an innocent trainer with a very humble view of whatit meant to make it in the fitness business. I was looking at what everyoneelse was doing and based my plans off of that.... View More
Do you believe that the more you get, the better off you'll be? Or do you believe that the more youcontribute to your team, your gym, your clients -- even when it doesn't seem atto be in your best interest... View More
Brian demonstrates an exercise that will help increase hip mobility/stability, hamstring flexibility and desirable strength and balance for optimal physical performance in your clients. Note: Some... View More
Much more than the outdated idea of water aerobics, Water Fitness Lesson Plans and Choreography proves that functional training can take place in the pool as well. If you take individual clients or groups... View More
It's the most dangerous idea a newclient can have, but it's most likely what drove them to you in the firstplace. It's the "All or Nothing" mindset, the "If I can't exercise everydayand eat perfect then... View More
You may have noticed already. In case you haven't... I'm here to tell you that January is over! We are now in the second month of the year. New Year's Eve was FIVE weeks ago. If you haven't started to... View More
Does a person who leaves a legacy of change, social andindividual improvement and self-challenge have to be larger than life? No. Theperson who leaves a legacy could be you, me, or the trainer down the... View More
This year promises to be prosperous for many in fitness. With a renewed enthusiasm in consumer spending and a population that is still at critical mass (no pun intended!) for weight loss and fitness guidance,... View More
...oh what a party we could have! Creating a motivating momentum that will squash the 'ifs' and 'buts' can be very effective in client retention when you tackle it from two fronts simultaneously. How?... View More
