Most fitness pros feel a profound connection with the earth. After all, we're the ones running on the beach, biking on a mountain trail, swimming in a lake or leading a boot camp in a park, so we want... View More
This week, you'll need to keep your eye on the ball - or at least your elbows. Brian Schiff outlines a really simple stability ball exercise: the roll-out. It's great for tightening up the abs while, at... View More
I just recently wrote an article in PFP for the May on how to save money during hard economic times, both for the employer and employee (Click here to read>>). What I realized was it is very difficult... View More
The childhood obesity epidemic in America has reached an unprecedented level. For the last several years, experts and parents alike agree that something must be done - yet according to the National... View More
Most of us have heard the saying, "When one door closes, another door opens." In this economic time, I believe the saying will change to, "When one door closes, the ones beside it have or will be doing... View More
When most of us hear "test," we don't associate it with very many positive things. Testing means performance anxiety, being judged and the very real and quantifi able opportunity for failure.That's why... View More
The following is a continuation of a subseries of Functionally Fit exercises aiming to boost lower back strength and also assist those with lower back problems. This week, Brian Schiff analyzes four different... View More
Imagine how successful you would be - as a trainer, spouse, parent, employee, business owner and friend - if you gave everyone who walked into the room as much genuine enthusiasm and love as your dog gives... View More
There are many kinds of personal trainers. We all have our specialties and our favorite clients to train. We also all have unique career aspirations and goals for our businesses and our lives. Some personal... View More
Nothing beats free marketing. And when it's great marketing and it's free - well, that's something worth sharing with the entire industry.The Internet has really served the fitness industry well.... View More
It's easy to sell personal training when a prospect approaches you, check-in-hand and committed to making a positive change in his or her life. The most effective (and well-paid) trainers, however, can... View More
They always say you shouldn't go into personal training for the money, but I think the reality is that most of us do. And why not? If you're an independent trainer that's booked solid at the industry average,... View More
In the term "personal training", I think the word that gets lost a lot of times is personal. The personal dimension to what we do is very, very important. And this doesn't go only for the contact we have... View More
The following is the start of a subseries of Functionally Fit exercises aiming to boost lower back strength and also assist those with lower back problems. See 'Related Resources' below for past Functionally... View More
A tactilely pleasing book (it's sweat-proof!) with a highly functional design, Run Workouts for Runners and Triathletes is a great tool for trainers who coach runners as well as a gift for race- or triathlon-bound... View More
As career trainers, we find ourselves in a very “comfortable” situation. We have the benefit of usually knowing who our clients are because we have worked with them for awhile. We know their... View More
So often, we give much thought to who we want to train. Books, conference speakers and industry gurus tell us to determine our ideal client and then direct all marketing toward them. Good advice for sure;... View More
Let's start with the textbook definition of positioning: Positioning is the process by which marketers try to create an image or identity in the minds of their targets. Ok, not bad. But why is that important... View More
Life's activities compete for time, and when push comes to shove, a workout is often the first thing to slide. When time is limited or you want to offer something different, yet effective, to group fitness,... View More
Whether you’re just starting out in the fitness industry as a personal trainer or are a seasoned veteran with years of experience, this thought has probably crossed your mind: “Am I maximizing... View More
