The fitness industry is moving into a tremendous epoch. The opportunity to shift the tide to a more diverse and inclusive industry is right now... View More

A long and happy client-trainer relationship is a crucial part of the business of personal training. Having clients that swear by you for years, are willing to pay you your price and get you referrals

Editor’s Note: Almost a year into virtual fitness, Chris Beer hit a slump. She needed something to reenergize her routine as well as expand her perspective as a fitness business consultant... View More

Strength imbalances and poor scapular stability can negatively impact shoulder health and performance... View More

When two (or occasionally more) brands put their heads together and work on a project, something beautiful can happen. Strategic marketing and product partnerships is about two businesses combining sk

We are inundated with ways to communicate with one another these days... View More

You set up your Instagram account, you tested a few Facebook ads and perhaps you even registered your studio on Google My Business hoping to get a few more clicks; however, the leads... View More

One of the greatest challenges we face as fitness professionals is motivation; not our personal motivation, but client motivation... View More

The BOSU® NexGen Pro Balance Trainer is the ideal training tool to introduce an unstable environment for the lead leg in this exercise... View More

To improve pillar strength and stability, I prefer utilizing integrated exercises that target the shoulders, torso and hips... View More

When I think about Diversity, Equity, and Inclusion in the fitness profession, the first thing that must be considered are the facts... View More

“I ran 30 kilometers [18.6 miles] this morning,” Emmanuel Kipruto said in his Kenyan accent, as we sat down for some Kenyan chai tea at 10am at Iten Club, a quaint café and restaurant... View More

As fitness professionals, we are taught that corrective exercise improves movement safety leading to fewer client injuries. Have you ever stopped to ask yourself if this represents the whole truth?... View More

Upper trap dominance and poor scapular stabilization is a common issue with clients performing repetitive overhead activities (throwing, swimming, tennis, lifting, etc). Faulty mechanics may lead to... View More

How much better would your business be right now if you only lost half of the clients you lost over the past year? If you are like most, I’m sure you are thinking to yourself, “Damn, that would... View More

Hinges and step-ups are progressive movements that, with the health client, would lead to performing split squats or lunges... View More

Overhead athletes of all ages and abilities struggle with postural stability and kinetic chain weakness. Unfortunately, asymmetrical loading often creates unavoidable imbalances and movement compensat

When it comes to marketing your business, it is highly tempting to promote yourself in every possible way: Instagram, Facebook, YouTube, podcasts, search engines, blogs, you name it. After all, the mo

This is an effective core exercise for the well client, as well as those recovering from a lower body injury... View More

Hip tightness and limited mobility can impact the overall health of the lower kinetic chain and lower back... View More