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July 18 2023
When you think about managing performance of your team members, I am sure, like myself, you tend to think of two areas: revenue and experience. We must have revenue to create the best experience, yet... View More
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July 13 2023
As personal trainers, our clients only spend about two to five hours a week with us and yet we are relied upon heavily for our expertise — and with that, an expectation to deliver results... View More
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July 12 2023
The International Sports Sciences Association (ISSA) brings to market a fundamental and impactful new course - Fostering Inclusivity in Fitness - giving fitness professionals the tools they need to cr
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July 12 2023
Poor rotator cuff strength and limited endurance can contribute to shoulder pain and impingement in overhead athletes and clientele... View More
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July 6 2023
Exercising safely and effectively is important at any age, but it becomes even more crucial as your clients enter their 30s, 40s, 50s and beyond... View More
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June 27 2023
When clients say they are now doing things they haven’t done in years or never even dreamed possible, you know you are changing lives!... View More
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June 19 2023
Continuing education is the standard to maintain certification status but can also be utilized as a marketable tool to enhance your credibility and showcase new skills... View More
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June 13 2023
Improving muscle endurance in overhead athletes should be a focus with-in shoulder strengthening programs. This theraband exercise will enhance shoulder health and performance... View More
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June 12 2023
In 21 years, I’ve managed to create three things that went viral online. That is one viral piece of content every 7 years. Truthfully, that is a far better average than most who may never create... View More
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June 6 2023
Personal trainers often start their careers as employees at a commercial facility... View More
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June 2 2023
The number one problem with marketing in the fitness industry is something we call “pitch marketing.”... View More
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June 1 2023
The International Sports Sciences Association (ISSA) brings to market a one-of-a-kind Virtual Pilates Instructor Program... View More
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May 26 2023
At the start of each year, fitness professionals are off to the races with new dreams, goals and plans for growing their business... View More
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May 25 2023
Did you know that a large percentage of your clients may regain all the weight they've lost within just one year? Would you like some evidence?... View More
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May 19 2023
Executing an attractive marketing and visibility plan can be tricky and sometimes costly; however it is necessary for your business to thrive in the marketplace... View More
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May 17 2023
In the prior column, I demonstrated how to do resisted upper body reaches to increase shoulder and pillar stability... View More
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May 11 2023
You may recall working with a client that sometimes lacked motivation, signed up to work with you then disappeared for a while or missed appointments... View More
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May 4 2023
Did you know 68% of online experiences start with a search engine? Ask yourself, are you searchable?... View More
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May 3 2023
I am a success junkie. I love making vision boards, setting goals, hitting achievements, earning income and growing as a leader... View More
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April 25 2023
Patellofemoral pain and chondromalacia patella (CMP) can restrict a client’s ability to perform traditional strength training exercises. Pain with loading and movement can also inhibit quadriceps... View More