Referrals SHOULD be your primary source of new business. Many fitness professionals are on the hunt for the next great marketing tactic while completely ignoring the best source for business growth... View More
Search online or through social media feeds and a variety of fad diets and varied fitness plans are available, all purporting to be the best. Some backed by research, others by testimonials. With the... View More
Multi-joint exercises are effective for building strength, improving cardiovascular conditioning and improving dynamic mobility and stability... View More
Energy is required for everything we do! Energy means, “the strength and vitality required for sustained physical or mental activity.” No matter what the activity, our body uses nutrients to... View More
How do we value customer relationships? We often think of customer relationships as the thing we do to connect with our customers such as sending newsletters, thank you cards, issuing challenges and o
We celebrate our kids pretty well. As a mom of a recent high school graduate, I attended athletic, academic and scholarship banquets, grad parties and even a senior sunrise breakfast celebration... View More
Are you burning out as a result of client turnover? Reduce the stress and overhead of acquiring new leads — and keep current clients on the roster long-term by helping them see results year-round,... View More
Teaching clients to decelerate in the frontal plane without utilizing a trunk dominant strategy is something I am always working on in the rehab and performance setting... View More
Many trainers who have transitioned to online have found that the length of time clients stay is often shorter than that of offline clients. It makes sense... View More
Working to improve and/or maintain dynamic stability in the lower kinetic chain can reduce injury risk, decrease joint pain, and improve performance. Further, having the ability to produce and absorb... View More
As fitness professionals, we are uniquely qualified to contribute to society in ways that are both personally and professionally rewarding... View More
As a fitness professional, you have the ability to play a critical role in extending healthcare and closing the gap for clients. Chronic diseases and health concerns can be debilitating. Genetics have
“Not everyone needs to be flexible, but everyone NEEDS to be pliable,” is a quote that really resonated with me when I was sitting in on my Level 1 Pliability Stretch™ Technique (PST)... View More
You may have noticed that competition is a bit fiercer, that consumers have more choices than even before to solve their problems. The era of transactional relationships has come to a screeching halt... View More
When you think about managing performance of your team members, I am sure, like myself, you tend to think of two areas: revenue and experience. We must have revenue to create the best experience, yet... View More
As personal trainers, our clients only spend about two to five hours a week with us and yet we are relied upon heavily for our expertise — and with that, an expectation to deliver results... View More
