Athletes at all levels of competition continue to search intently for nutritional strategies, which may confer athletic performance and recovery benefits. We are operating in an era of unprecedented... View More
Through both my articles and seminar series, I discuss the Art of Coaching quite frequently. The Art of Coaching infers that it is not what you know as a coach that matters its how you can relay it to... View More
Jimi delivers to trainers the basic principles for success based on his experience as a professional wrestler and personal trainer. Some of the topics covered include: believing what you say, doing what... View More
We all know that member retention is one of the keys to a successful club. The difficult part is how to keeping your members from going to the newer, bigger club down the street. The truth is they don't... View More
One of the most rewarding things about being a personal trainer is the experience of positively impacting your clients' lives. It is even more inspiring when you see this impact being spread through your... View More
Whenever I come into contact with a coach or trainer who preaches the virtues of machine-based strength training for young athletes, the same argument is typically offered: machines are safer for kids... View More
The word "certification" headlining an article is enough to send shivers up my spine. It's a tired, controversial subject and has been unfairly scrutinized at times, although there are admittedly abuses... View More
Thanks to today's relatively cheap technology, every fitness expert has the potential to be an online celebrity. From YouTube videos to blogs, you have the opportunity to be discovered by countless potential... View More
Acquiring clients may not seem effortless to you, but I have a feeling that if Sherlock Holmes, the remarkable detective in Sir Arthur Conan Doyle's murder mysteries, were commissioned to attain clients... View More
The goal of all local marketing initiatives — and the goal of this article — is to help you drive in new business. So how can small businesses avoid the common local marketing pitfalls that... View More
Yoga is more popular that ever. Why? Yoga provides a total body workout that enhances strength, cardiovascular condition, balance and flexibility. It also enhances bodily awareness, increases physical... View More
If I told you stretching was good for you, I would certainly be stretching the truth. There are many accepted ways of facilitating muscle lengthening,... View More
This book is targeted to men and is based on hundreds of interviews with coaches, trainers and body builders. The workouts consist of three 30-minute workouts a week, and the diet is based on glycogen... View More
This book is the bible for anyone wanting to not only survive but soar in the health club business. We all know retention is a major key to our success, yet many of us have dismal retention rates.... View More
As personal trainers, were very used to the one-on-one relationship, but the minute we hang a sign outside our own training studio or gym, things change. Trying to go it alone isnt just lonely it can be... View More
Nearly 80 million US adults have cardiovascular disease (CVD), resulting in a 314 billion dollar price tag. So it is no wonder that those in the fitness industry are on a constant mission to improve those... View More
Since there are more than 77 million tennis enthusiasts in the US, according to Sports Illustrated, and tennis is the number one female sport in the US, there is a good chance you have a client who plays... View More
This book gives 121 prescriptions for longevity, and each page includes one tip that is easy to read and understand. Everything from detoxification to dental hygiene is extensively covered! Click here... View More
This book is a womens guide to turning back the clock by boosting their metabolism. The authors are solid researchers and practitioners in the fields of strength training and medical exercise program development,... View More
This book not only provides a variety of indoor and outdoor exercise routines using various modalities, it includes activities for recovery, injury prevention and cross-training and sound nutritional advice... View More
