female trainer-client_120x87
April 26 2010
Editor's Note: "The Boomers" is asix-part series on how you can make the baby boomer market successful withinyour fitness business. Part two, "10 Reasons You Should Know this Niche," uses both experience... View More
male trainer-client_120x87
April 2 2010
Editor's Note: "The Boomers" is a six-part series on how you can make the baby boomer market successful within your fitness business. Part one, "Your Bread and Butter?" takes a data-supported look at the... View More
March 19 2010
One of the more recent evolutions in the industry has been the creation of a new niche servicing a demographic that is not only a must for club owners to take note of, but it also represents a potential... View More
March 19 2010
A Q&A with four franchise creators on where the boot camp trend is heading Back in 1998, I wrote an article for a local magazine about some military-style fitness boot camps that were popping up across... View More
March 17 2010
Fitness boot camps are a dime a dozen in mostareas. Gyms have boot camps, run-of-the-milltrainers offer boot camps, and there are the trainers in adifferent league because they runhigh-quality, results-driven... View More
July 20 2009
Training athletes isn't just for strength coaches and physical educators anymore. With phrases like "specialization of training" and "sport-specific workouts" penetrating the market, personal trainers... View More
May 13 2009
So often, we give much thought to who we want to train. Books, conference speakers and industry gurus tell us to determine our ideal client and then direct all marketing toward them. Good advice for sure;... View More
April 27 2009
Deciding whether to franchise or go solo with regards to boot camps isn't quite as easy as choosing an ice cream flavor. Lucky for you, a feature to help you make this decison is now available exclusively... View More
March 5 2009
Editor's Note: This article is part of a series of articles focusing on several niche markets of the fitness industry. Search "Special Populations"... View More
Jan. 29 2009
Making it in rehab and post-rehab personal training Working with rehab and post-rehab clients is a very challenging and rewarding experience. My physical therapy patients began telling me 10 years ago... View More
Dec. 30 2008
As a club owner, manager or other staff member, have you ever wondered what seniors look for in a health club? Obviously, with the growing older adult population, this should be a concern for your facility.... View More
Dec. 30 2008
As the youth demographic has grown to become one of the largest niches within the entire fitness industry, personal trainers and health clubs can meet this rising need, add a viable revenue stream to their... View More
Dec. 29 2008
Since there are more than 77 million tennis enthusiasts in the US, according to Sports Illustrated, and tennis is the number one female sport in the US, there is a good chance you have a client who plays... View More
Dec. 29 2008
Through both my articles and seminar series, I discuss the �Art of Coaching� quite frequently. The Art of Coaching infers that it is not what you know as a coach... View More
Dec. 29 2008
A Similar PhenomenonIn 1911, researchers begin taking special interest in a horse owned by a German mathematician named Von Osten. The horse, aptly named Clever Hans, was reported to able to count,... View More
Dec. 29 2008
Where It All Begins Statistics have long told us that an obese child will most likely become an obese adult. What causes a child to become... View More
Dec. 29 2008
As a personal trainer and business owner, I am always looking for new ways to build my business and capitalize on my knowledge, experience and passion for health and fitness. I have discovered a specialized... View More
Dec. 29 2008
The National Council on Youth Sports is reporting that kids are joining two, three or more teams at once. The NCYS �Reports... View More
Nov. 24 2008
Editor’s note: This article is the second part of a series of articles assisting trainers in discovering niche markets to help jump-start their careers.
Nov. 24 2008
Editor’s note: This article is part three of a series outlining steps and concepts for those with the desire to tackle the youth obesity epidemic. ... View More